ExactTarget Expands Email Marketing Products
Sep 23, 2013 (Close-Up Media via COMTEX) --
ExactTarget, a salesforce.com company, announced new advancements for its email marketing products, introducing mobile optimization, predictive content and a new user interface.
According to a release, the expanded advancements across ExactTarget Email will provide marketers a collaborative application to power automated, mobile optimized emails that feature personalized content based on predictive analytics.
"Email remains a foundation for digital marketing, connecting companies to their customers to build brand loyalty and drive sales," said Bryan Wade, vice president of email products for ExactTarget. "ExactTarget is the trusted leader in email, and we are committed to providing the cutting-edge innovations marketers need to create and maintain 1-to-1 customer relationships throughout the customer journey."
New Email product tools will include:
-Optimized Content - Streamline content with an expanded user interface and suite of workflow tools for collaboration, approval, cloud editing and content tracking with available integrations to content management systems.
-Data-Driven Customer Intelligence - Manage data in real time with drag and drop segmentation, ad hoc customer reporting, campaign performance benchmarking from Return Path and Gmail Tabs engagement data.
-Predictive Analytics - Create more relevant emails using behavioral Web data to enrich, connect and predict email content.
-Mobile Email- Increase mobile engagement with mobile preview, pre-header text, responsive templates and device-specific data.
All new email advancements are currently expected to become generally available to ExactTarget clients during fourth quarter of calendar 2013.
"Smart marketers realize that a successful sale doesn't automatically generate loyalty -- it's something they must earn and work to retain," wrote Cori Munchbach, analyst at Forrester Research, Inc. in the January 2013 report, entitled "Embed The Customer Life Cycle Across Marketing". "The customer life cycle involves the entire brand experience and describes an ongoing relationship with customers, making it the only approach that will drive success in the age of the customer."
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