Chili's Grill & Bar Forms Partnership with Ziosk to Add Tablets
Sep 20, 2013 (Close-Up Media via COMTEX) --
Ziosk, makers of an ordering, entertainment and pay-at-the table tablet, and Chili's Grill & Bar announced a partnership to bring tabletop tablets to all company-owned restaurants nationwide by the first half of 2014.
According to a release, with the primary purpose of enhancing the guest experience, the Ziosk 7-inch tablet will be displayed on each table in the restaurant, giving guests the ability to interactively peruse menu items and specials as well as order beverages and desserts whenever the craving strikes. Additionally, when not engaging with their server, guests can play games together, share their real-time feedback with the brand and pay the check right at the table the moment they choose.
The company reported that the new Ziosk tablets complement the fun and personal dining experience Chili's is known for, while putting the convenience and control of on-demand ordering, entertainment and payment all at the guests' fingertips. The tablets also perfectly align with the brand's efforts to re-image all company-owned restaurants, driving relevancy with today's guests.
"Results from a multi-market test of Ziosk prove this next step in Chili's innovation is a win for our guests, team members and the brand as a whole," said Wyman Roberts, CEO and president of Brinker International and president of Chili's Grill & Bar. "Embraced as a tool to help team members create an even better dining experience, we saw improvements in guest satisfaction and engagement from many different touch points within the restaurant, including Chili's guest feedback surveys and Email Club."
"Chili's has a vision for casual dining in a connected world," said Austen Mulinder, CEO of Ziosk. "Integrating Ziosk tablets into the Chili's experience will give guests the convenience, speed and control that Ziosk uniquely provides it is digitally enhanced dining at its very best."
Chili's Grill & Bar is the flagship brand of Brinker International, Inc., a provider of casual dining.
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