Telekom Austria Group and Eutelsat partner to launch satellite TV service
Sep 19, 2013 (MarketLine via COMTEX) --
Telekom Austria Group, a provider of telecommunication services, has announced with Eutelsat, a satellite services provider, its entry into a new business field of satellite TV.
According to Eutelsat, the solution involves a new B2B Direct-to-Home platform uplinking TV signals via Telekom Austria's earth station in Aflenz/Styria to the EUTELSAT16A satellite at the 16 East position for broadcasting to Central and Eastern Europe as well as wider regions of Western Europe.
"Whereas Western Europe has virtually completed analogue switch-off, more and more Central and Eastern European countries are in the process of transitioning into digital. This trend represents significant growth potential for us as DTH providers in a market of approximately 75 million households," said Stefan Amon, Director of Wholesale, Telekom Austria Group.
DTH is the preferred route to digitalisation because the consumer transition can be implemented easily, quickly and cost-efficiently. Stefan Amon added that the Central and Eastern European Pay TV market is also evolving as a result of consolidation. However, the technical incompatibility of platforms often prevents end-customers from accessing premium TV entertainment.
In response, the Telekom Austria Group has designed and implemented an open broadcasting solution seamlessly combining one earth station, one encryption system and set-top boxes from multiple suppliers. Its B2B "direct2home" solution is aimed at two target groups: Broadcasting companies and Telecommunication operators.
Via Telekom Austria's DTH solution, broadcasters can extend their footprint in the CEE, taking advantage of the reach of EUTELSAT 16A. The solution consists of a seamless connection via Aflenz as well as various Pay TV programme packages and EPGs (Electronic Programme Guides).
The Telekom Austria Group is offering other telecommunication companies (IPTV, cable TV and network operators) a "White Label Solution". Providers can offer their own content to customers with their own branding and use the technical service of Telekom Austria Group. The advantage of this offer is that providers can rapidly extend their market penetration, use cross-selling potential and benefit from a wide range of channels and services without upfront investment.
To support this new direction, Telekom Austria Group has selected capacity on the EUTELSAT 16A satellite located at 16 East, the key neighbourhood for broadcasting in Central and Eastern Europe, said Eutelsat.
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