Archetypes Unveils User Interface
Sep 19, 2013 (Close-Up Media via COMTEX) --
Archetypes Inc. unveiled a new user interface for Archetypes.com.
According to a release, the personalized lifestyle platform is an "inner net," identifying users' true identities via their archetypes and then allowing users to read, watch, connect or shop through the personal filter of their archetypes. The new design expands upon the original beta site, now making it easier to access from any mobile device with responsive design.
The Company reported that the redesign increases browsing of content and products with a new navigation that prominently displays the company's proprietary usage of its archetypes, a new "Shop" link that helps users discover products based on their traits, and categories such as "Home & Living" and "Travel." Responsive design allows users to have a consistent experience across devices with already a significant portion of users accessing the site via mobile devices. Additionally, two new archetypes have been added to the existing ten based on customer demand and consumer research, the Explorer and the Performer. The company has launched this new redesigned interface under the Archetypes brand and via a new URL, Archetypes.com. The "ME" button from the ArchetypeMe brand will remain an important feature in the new site.
Founder Cristina Carlino says, "If Facebook owns social and Twitter owns the conversation, Archetypes owns personalization. People identify who they are and who others really are in a deep, friendly, and entertaining way, and then have a 360 degree virtual world based on their archetypes."
Further, new version of Archetypes.com allows users to browse and interact based on the platform's core offering of content, commerce, and community:
Archetypes expects to be out of beta over the next few months based on the release of the new site design. The Company believes this new version will continue to increase their level of engagement and visitor rates.
Archetypes Inc. provides an online platform, Archetypes.com, that allows users to search original and curated content, products, and people, so individuals can find what is relevant and entertaining to them.
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