Elitecore Launches 'Wi-Fi Monetization Framework' for Telecom Operators
Sep 17, 2013 (Close-Up Media via COMTEX) --
Elitecore Technologies, a provider of Wi-Fi Service Management Platform (SMP), announced the launch of Wi-Fi monetization framework comprising Smart Connectivity, Location-Based Services, Subscriber Analytics and Revenue Generator.
According to a release, the framework is available as part of standard Wi-Fi SMP offering to improve quality of service, data usage and customer acquisition.
Says Dhaval Vora, VP, Product Management, Elitecore, "The framework has the flexibility to be applied across all WiFi models to fulfill operators Wi-Fi revenue strategy. It provides subscriber intelligence to launch premium services, optimize Wi-Fi networks and support personalized use cases such as advertising, device, subscriber profile, location, partners and roaming business."
The company reported that Elitecore Wi-Fi SMP, addressing the biggest barrier to Wi-Fi access, enables users' connectivity to Wi-Fi through efficient network discovery, selection and user authentication for both data offload and walk-in users. It supports EAP SIM and non-EAP SIM users, captive portal based authentication, Android/ iOS support and Wi-Fi with voucher roaming subscribers.
Further, Elitecore Wi-Fi SMP's location-specific services and mobile app capture, identify and categorize user locations based on multiple methods to improve operator service capability. Operators can pin down user location to a very granular level as well as generate data on end user arrival, exit and session duration based on app-defined locations.
Subscriber Analytics helps in gaining insights and trends into high-traffic destinations with time of access, network capacity reports and user behavior correlating these inputs to launch new data plans. It can also support geo-fencing of Wi-Fi coverage by attracting and confining high value users to operator-defined locations. Operators can also analyze hotspots partner performance in high-traffic destinations.
Operators can launch new revenue models through personalized push notification for Wi-Fi using flash advertisements, freebies discount coupons, on-demand events, clicks-on-portal, roaming (iPass, Boingo) and 3G+Wi-Fi plans.
Elitecore brings added expertise through its in-house professional services group.
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