|[September 16, 2013]
Localpoint Customer Cabela's Earns Gold Spot in Retail TouchPoints' Store Operations Superstar Awards for Innovative Mobile Strategy
AUSTIN, Texas --(Business Wire)--
Digby® today announced Retail TouchPoints has awarded Cabela's
Incorporated, the World's Foremost Outfitter® of hunting, fishing and
outdoor gear,�the gold placement in the mobile technology category of
Retail TouchPoints Store Operations Superstar Awards.
Cabela's leads the category based on its successful mobile customer
engagement and marketing strategy powered by Localpoint, the leading
location-based mobile marketing and analytics software by Digby. The
awards recognize retail companies executing the most innovative,
successful store operations strategies related to workforce management,
mobile technology, loss prevention, customer engagement and inventory
"We're honored that Retail TouchPoints recognizes Cabela's mobile
strategy as an innovative and successful customer-focused initiative,"
said Greg Hickman, Mobile Marketing Manager, Cabela's. "Our goal is to
provide value and enhance our customers' experience, whether they are at
home, in the store or enjoying the outdoors. Mobile technology provides
u the unique opportunity to engage shoppers in a more relevant way at
the right time in their purchase decision."
With Localpoint embedded in their mobile app, Cabela's is able to boost
in-store traffic through contextual mobile marketing, engage shoppers
and gather web-style analytics for the physical store locations.
"In our years working with Cabela's, on everything from mobile commerce
to mobile marketing, we have seen them consistently excel in every
mobile initiative," said David Sikora, founder and CEO of Digby.
"Cabela's location-based mobile marketing strategy has been no
exception. Cabela's really understands what it takes to offer customers
a personalized, omni-channel shopping experience, and we're proud to be
its longstanding partner in mobile strategy."
About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world's largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company's
founding in 1961, Cabela's® has grown to become one of the most
well-known outdoor recreation brands in the world, and has long been
recognized as the World's Foremost Outfitter®. Through Cabela's growing
number of retail stores and its well-established direct business, it
offers a wide and distinctive selection of high-quality outdoor products
at competitive prices while providing superior customer service.
Cabela's also issues the Cabela's CLUB® Visa credit card, which serves
as its primary customer loyalty rewards program. Cabela's stock is
traded on the New York Stock Exchange under the symbol "CAB".
Digby leverages mobile and location technologies to help brands achieve
their strategic omni-channel goals - to drive store traffic through
location-relevant marketing, engage with consumers in the brick and
mortar store, and provide web-style analytics about consumer behavior in
store locations - all through their own branded mobile experience.
Through the Localpoint® Mobile Platform, Digby delivers hosted software,
rich mobile application SDKs and full-service, turnkey mobile solutions
designed for smartphones and mobile websites, allowing brands to
attract, influence and ultimately improve the relationship with their
customers. Digby, powering millions of apps in thousands of locations
around the world, has been enabling top brands since 2006 including Bed
Bath and Beyond, HP, Cabela's, RadioShack, Orvis and many more. Learn
more about Digby at www.digby.com.
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