|[September 05, 2013]
Immersion Enters Multi-Year License Agreement With Xiaomi
SHANGHAI & SAN JOSE, Calif. --(Business Wire)--
Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor
of touch feedback technology, today announced that it has entered into a
broad multi-year licensing arrangement with Xiaomi, one of the fastest
growing smartphone makers in China, and that the recently released
Xiaomi Mi3 smartphone uses Immersion's TouchSense® technology to add new
dimension of engagement in Xiaomi's popular MIUI interface. Users can
experience Immersion technology in two new downloadable tactile themes
available in the MIUI storefront, as well as the crisp, intuitive
tactile effects integrated throughout the Mi3 user interface and Tool
applications. The Mi3 is Xiaomi's first smartphone to come to market
under the new license agreement between Xiaomi and Immersion, which
covers Immersion's Basic Haptics IP and select TouchSense and Integrator
"We are pleased to work closely with Xiaomi to design tactile effects
that create a rich user experience and deliver a distinctive and branded
feel to MIUI, Xiaomi's custom Android (News - Alert) interface," explains Dennis
Sheehan, Immersion's Sr. Vice President of Sales & Marketing. "Xiaomi is
our first direct mobile OEM licensee in China, and this relationship
further validates the value of our IP portfolio and software solutions.
With Xiaomi's focus on design and innovation, we're looking forward to
collaborating in the future to bring advanced tactile experiences to
mobile users in China."
The Xiaomi Mi3 smartphone is available in China online at www.xiaomi.com.
Mi3 users who want to experience tactile effects have many options:
Users can select which strength of tactile effects they experience
throughout the handset by customizing the vibration settings menu,
found in the Settings/Sound menu
Mi3 Tool apps, including Compass (News - Alert), Calculator, Clock, Torch & Recorder
include customized haptic effects to create a more intuitive user
The Iron Man and Gun MIUI themes are enhanced with realistic tactile
effects, and are available for download from the MIUI Themes app.
"The Xiaomi Mi3 was designed to be easy to use, personalized and
cutting-edge. The addition of haptics seamlessly extends these values to
the consumer through the sense of touch," explains Lei Jun, Chairman and
CEO of Xiaomi. "Immersion's technology and expertise allows us to create
a one-of-a-kind user experience that engages the sense of touch and
complements our visual and audio design."
For more nformation on Immersion's TouchSense technology and Integrator
platform, visit http://www.immersion.com/markets/mobile/index.html.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics,
or tactile effects; the company's touch feedback solutions deliver a
more compelling sense of the digital world. Using Immersion's
high-fidelity haptic systems, partners can transform user experiences
with unique and customizable touch feedback effects; excite the senses
in games, videos and music; restore "mechanical" feel by providing
intuitive and unmistakable confirmation; improve safety by overcoming
distractions while driving or performing a medical procedure; and expand
usability when audio and visual feedback are ineffective. Immersion's
TouchSense technology provides haptics in mobile phone, automotive,
gaming, medical and consumer electronics products from world-class
companies. With over 1,300 issued or pending patents in the U.S. and
other countries, Immersion helps bring the digital universe to life.
Hear what we have to say at blog.immersion.com.
About Xiaomi (www.xiaomi.com)
Xiaomi is a mobile internet company dedicated to creating the ultimate
user experience through its overall portfolio of products including
Xiaomi phones, a series of high-performance smartphones; MIUI, a
customized UI based on Android; and internet service, such as MiTalk,
app store, and game center. Founded in 2010, Xiaomi is headquartered in
Beijing, China and has over 3,000 employees.
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to, statements regarding future Xiaomi products, the
continued availability of Xiaomi's Mi3 product, the continuing
integration of Immersion solutions into Xiaomi's Mi3 and MIUI products,
and future collaboration between Immersion and Xiaomi.
Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion's business, which include, but
are not limited to: unanticipated difficulties and challenges
encountered in product development efforts by Immersion and its
licensees; adverse outcomes in any future intellectual property-related
litigation and the costs related thereto; the effects of the current
macroeconomic climate; delay in or failure to achieve commercial demand
for Immersion's products or third party products incorporating
Immersion's technologies; and a delay in or failure to achieve the
acceptance of force feedback as a critical user experience. Many of
these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-Q on
file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect Immersion's
beliefs and predictions as of the date of this release. Immersion
disclaims any obligation to update these forward-looking statements as a
result of financial, business, or any other developments occurring after
the date of this release.
The use of the words "partner" or "partnership" in this press release
does not mean a legal partner or legal partnership.
Immersion, the Immersion logo, and TouchSense are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.
(IMMR - C)
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