|[August 20, 2013]
Matthew Ferry Joins Artisan Team as Vice President of Sales
PHILADELPHIA --(Business Wire)--
Mobile, creator of the industry's first Mobile
Experience Management (MEM)�platform,�today announced that Matthew
Ferry has joined the team as the new Vice President of Sales. Ferry is
responsible for all aspects of business development including direct
sales and channel strategy. In his role with the company, Ferry will
expand on Artisan's early success introducing the Artisan®
MEM platform and its powerful new approach to mobile app optimization.
"We are delighted to have Matt Ferry on board as our new Sales VP," said
Bob Moul, CEO, Artisan. "He is more than a match for the task of
extending our sales pieline and communicating Artisan's unique value
proposition to customer prospects."
Artisan launched Artisan Optimize, the first product on the Artisan MEM
platform, in February of this year. Optimize enables real-time A/B
testing of existing native mobile apps without requiring users to write
code or submit changes to an app store. Customers can not only try out
different versions of an app with different audiences, but also push out
changes permanently based on test results.
"There is a real opportunity with Artisan to dramatically increase the
value of mobile apps and further the ability of organizations to engage
consumers in a branded mobile experience," said Ferry. "I look forward
to working with the entire Artisan team, and to helping the company
enter into its next phase of business growth."
Matthew Ferry brings more than 20 years of experience to Artisan and has
proven his success in mobile computing, the M2M industry, and other
Internet-related fields. Most recently, Ferry played an instrumental
role in helping Axeda (News - Alert) Corporation, a rapidly growing start-up in the M2M
space, transition into a software-as-a-service business. While at the
company, he helped grow recurring revenues by nearly 600 percent in just
over three years.
Prior to Axeda, Ferry played a central role in evolving iPass Inc (News - Alert). from
an early-stage start-up to a worldwide leader in secure mobile
computing. As VP of Channel Sales, he tripled contract bookings and was
critical to the company's rapid growth from $4 million to $200 million
in annual revenues. Ferry was also a key contributor in setting the
stage for the company's $112 million IPO and subsequent public expansion.
Artisan is the creator of the industry's first Mobile Experience
Management platform. Artisan significantly accelerates the path to user
engagement and creates new opportunities for business growth. By
bringing the capabilities of online Customer Experience Management and
Web Marketing Optimization to the mobile app world, Artisan helps
organizations drive mobile adoption, retention, conversion, and revenue.
Artisan is venture-backed by FirstMark Capital and is proudly located in
Old City Philadelphia.
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