MicroStrategy Debuts in 'Challengers' Quadrant in Gartner's 2013 Report
Aug 19, 2013 (Close-Up Media via COMTEX) --
MicroStrategy Inc., a worldwide provider of enterprise software platforms, announced that it has debuted in the "Challengers" quadrant in Gartner's 2013 "Magic Quadrant for Mobile Application Development Platforms" report.
"We are extremely pleased that our MicroStrategy Mobile App platform has been placed in the Gartner Magic Quadrant," said Paul Zolfaghari, President, MicroStrategy Inc. "MicroStrategy has invested heavily in mobile platform technology designed to help our customers take advantage of what our company and its founder, Michael Saylor, see as the coming 'Mobile Wave'."
According to a release, for six consecutive years, Gartner has positioned MicroStrategy's Analytics Platform in Gartner's Magic Quadrant for Business Intelligence. "MicroStrategy Mobile is now independently recognized for the value it offers customers searching specifically for a mobile app platform," added Zolfaghari. "MicroStrategy Mobile brings to life analytics, transactions, workflows and multimedia in platform-built custom native apps for tablets and smartphones. As a result, we have seen hundreds of our customers use our mobile platform to build apps that reach beyond BI and include enterprise workflow and transactional processing."
Mobile uses that MicroStrategy customers have deployed to date include: retail store operations apps, client-facing wealth management apps, sales rep enablement, conference apps, education content apps, and field service apps.
According to Gartner's report, "The mobile application development platform market remains largely distinct from the larger AD tool market, because developing mobile applications for enterprises present unique challenges, including:
-Each mobile OS has a unique presentation style, interaction style and software stack.
-Devices have different screen sizes, input modes and hardware capabilities.
-New devices and OS versions are introduced multiple times per year.
-Network connectivity and power levels fluctuate widely in typical usage scenarios.
-New consumer applications regularly extend and revise the standards for good mobile applications."
MicroStrategy said it addresses these challenges with a code-free development platform that facilitates scalable and rapid native app creation for multiple mobile operating systems. MicroStrategy Mobile powered apps integrate with specific native device capabilities to create a fully immersive user experience, while also providing off-line access when connectivity is limited. Additionally, MicroStrategy's tooling and architecture make app iteration and maintenance easy and efficient so customers can respond to changes with agility.
MicroStrategy Mobile includes an array of security tools, such as remote wipe-offs and data encryption on-device and in-flight, so that users can access their mobile applications in a secure environment. Additionally, in December 2012, MicroStrategy released its integration with Good Dynamics, providing the ability to deploy MicroStrategy Mobile powered Apps in a Good Dynamics secure container.
"MicroStrategy prides itself on helping customers accelerate their enterprise mobile strategies," said Zolfaghari. "We have announced a number of new initiatives with the intention of making great apps powered by MicroStrategy accessible to all. From the educational videos and certifications included in MicroStrategy's Mobile App Developer Academy, to the growing global directory of MicroStrategy Mobile powered apps published in MicroStrategy's Mobile App Universe, to reducing the cost to zero for our Mobile QuickStrike program that delivers a custom app in 10 days, MicroStrategy is committed to making its customers' mobile strategies a reality."
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