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TMCNet:  Digital Element Issued Patent for Hyperlocal Geotargeting Technology

[July 09, 2013]

Digital Element Issued Patent for Hyperlocal Geotargeting Technology

ATLANTA --(Business Wire)--

Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that the United States Patent and Trademark Office has issued a patent on the hyperlocal geotargeting technology used in its NetAcuity EdgeTM solution.

Patent No. 8,443,107 covers the methods, computer program products and electronic devices for providing hyperlocal geotargeting based on validated, user-supplied geographic information, wherein the user's anonymity may be maintained. Furthermore, this patent claims a priority dating back to November 11, 2009 when the patent was first filed.

"Because Digital Element was the pioneer in the IP Intelligence space, the issuance of this patent reinforces the value of not only NetAcuity Edge, but also our other solutions, as a means o help ensure the accurate, reliable and non-invasive online targeting that our customers demand," said Rob Friedman, executive vice president, Digital Element. "This patent also strengthens our commitment to developing more technologies with the data depth and breadth that marketers, advertisers and retailers need to compete and succeed in today's cross-platform world."

In addition to issued U.S. Patent No. 8,443,107, Digital Element has more than 10 other patents related to IP geotargeting, DNS targeting, anti-phishing, authentication, IP geointelligent routing and traffic management.

Digital Element's NetAcuity Edge technology has revolutionized the IP geolocation space by providing the only validated IP-to-postcode geographic data on the market. While IP targeting techniques traditionally rely on routing infrastructure analysis to an approximate city-level location, NetAcuity Edge combines this traditional approach with anonymous insight gleaned from a network of global commercial partners to better map the Internet. The result is the most accurate, and granular, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

About Digital Element

Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet. Digital Element's patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in the most accurate IP geolocation data available today. Most of the world's largest networks, websites, retailers, publishers, advertisers and more deploy Digital Element's IP technology to target advertising, localize content and video streaming, manage geographic rights and enhance analytics. As an industry pioneer, Digital Element has long been a technical leader in evolving non-invasive IP Intelligence technology.

For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.com. Digital Element is a business unit of Digital Envoy.


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