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TMCNet:  CallidusCloud Releases LeadFormix Marketing Automation Summer 2013

[June 05, 2013]

CallidusCloud Releases LeadFormix Marketing Automation Summer 2013

PLEASANTON, CA, Jun 05, 2013 (Marketwired via COMTEX) -- Callidus Software Inc. (NASDAQ: CALD), a leading provider of sales and marketing effectiveness software, announced today the availability of CallidusCloud's LeadFormix(TM) marketing automation Summer 2013 release. With LeadFormix Summer 2013, marketers will be able to generate more high quality leads in less time and at lower cost.

"The Summer 2013 release of LeadFormix further strengthens CallidusCloud's market leading Lead to Money proposition," said Shreesha Ramdas, Vice President LeadFormix, CallidsuCloud. "At our C3 customer conference in May, one of our leading business to business customers revealed how they grew their lead volume from 28,000 to over 295,000 leads in just one year. The new enhancements and tight integration with leading CRM providers such as Microsoft, NetSuite, Sugar CRM and salesforce.com, will help marketers to achieve these results and more." CallidusCloud was recently named as NetSuite's SuiteCloud CRM Partner of the Year. CallidusCloud's LeadFormix earned the award as it delivers significant increases in qualified leads, improved lead conversion rates, shortened sales cycles through website intelligence, and improved campaign performance with sophisticated email marketing tools.

Robust integration is a key part of the CallidusCloud solution. Other new features that CallidusCloud customers will benefit from in the Summer 2013 LeadFormix release include: -- LeadHooks - capture website visitors' attention with a dynamic toolbar to promote content assets, latest offers and special promotions -- Social - compose and schedule Twitter, LinkedIn and Facebook messages in one place whilst analyzing engagement with detailed reporting and tracking -- Mobile App - get immediate alerts on mobile when leads respond to campaigns and interact on a company's website -- Reporting - enhanced reporting provides greater insight into campaign performance and key marketing effectiveness indicators -- User Interface - refreshed UI optimizes existing email and forms processes and delivers a more efficient user experience throughout the system For more information on CallidusCloud's LeadFormix Summer 2013 please visit www.leadformix.com Blog: www.calliduscloud.com/salespulse LinkedIn: www.linkedin.com/company/calliduscloud Facebook: www.facebook.com/callidussoftware Twitter: @calliduscloud Web: www.calliduscloud.com About CallidusCloud Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud(R), is a leading provider of cloud software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with sales and marketing effectiveness cloud software. CallidusCloud maximizes and accelerates sales and marketing processes for over 1900 leading organizations.

Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for better marketing, and smarter selling.

For more information, please visit www.calliduscloud.com.

Copyright2013. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Press Contacts: Giles House CallidusCloud 925-251-2200 pr@calliduscloud.com SOURCE: Callidus Software Inc.

mailto:pr@calliduscloud.com

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