Bunchball Announces Enhanced Gamification Tools for the Jive Platform
SAN FRANCISCO, CA, Apr 08, 2013 (Marketwired via COMTEX) --
Core News Facts:
-- Bunchball, the pioneer and market leader in gamification, today rolled
out a new version of Jive's Advanced Gamification Module powered by
Bunchball Nitro(TM) at the Marketo Summit in San Francisco.
-- With Jive's Advanced Gamification Module, enterprises can expand
the capabilities of the Jive platform by applying Bunchball's
proven game mechanics to motivate and get employees further
engaged in social collaboration that improves productivity.
-- Community managers gain greater control to create their own game
dynamics, which can incent users towards answering questions to
drive down support costs, reading training material to better ramp
new employees or even connecting with other users within
enthusiast groups to grow a social community.
-- For Jive users, the latest module includes:
-- Reputation assessment. A powerful new Bunchball algorithm ranks
the reputations earned by members and provides insights that can
help enterprises increase the number of quality contributions from
users. The module tracks the number of an employee's social
collaboration activities -- uploading and sharing documents,
commenting on content, posting to Facebook -- while also assessing
the value of those contributions to other community members based
on comments, reposts, "helpful" votes and other behaviors.
-- More precise personalization. Along with tracking more than 100
specific activities to structure missions and challenges within
Jive, Bunchball now attaches contextual information to those
activities. This improves the ability for administrators of
different Jive Places to more precisely match incentives and
rewards to the roles and interests of a particular department,
line of business, workgroup or other online community.
-- Improved integration. The new module incorporates more extensive
and seamless integration of game mechanics within the Jive
interface. Gamification elements such as badges, leaderboards,
newsfeeds, missions, notifications and rewards centers share the
same clean look and feel as the overall Jive experience.
-- The Jive Advanced Gamification Module powered by Bunchball Nitro can
be leveraged across many corporate initiatives, whether for use in
employee engagement and communications, sales and channel enablement,
or customer service.
-- The module's gamification capabilities address a key growth trend
among enterprises. Gartner Research predicts 70 percent of Global 2000
organizations will gamify at least one application by 2014.(1)
-- An array of companies have deployed Jive's Advanced Gamification
module powered by Bunchball Nitro to motivate employees, customers and
partners to make more frequent and meaningful contributions to the
social business experience enabled by Jive. They include: Eloqua,
SolarWinds, T-Mobile and Tableau Software.
Attributable to Krissy Espindola, director, KM and social customer
"More than 33 million T-Mobile USA customers rely
on the ability of our employees to stay current on technology,
products, and services that change constantly. That's a big job, but
the Jive platform makes it easier by providing a single and coherent
place for all our frontline staff to access the knowledge and support
they need to address customer needs quickly and easily. By gamifying
that experience with badges, levels, points and specially customized
incentives, we will harness our employees' natural competitive spirit
to engage them more than ever before. This is the unique value that
the latest integrated Jive and Bunchball solution delivers to
Attributable to Nathan Rawlins, vice president of product marketing,
"Companies across the globe are using Jive to transform the way
they increase productivity and deliver meaningful business results.
Game mechanics, when woven into the social business activities, can
encourage specific collaboration and communication behaviors, such as
answering sales reps' questions to get proposals to market faster.
There's no question the value that can provide."
Attributable to Rajat Paharia, founder and CPO, Bunchball
enterprises are embracing gamification to drive sustained, pervasive
engagement. By integrating Bunchball's Nitro gamification engine with
the Jive platform in an advanced new Jive module, we're personalizing
gamification with game mechanics that speak to the motivations,
interests and aspirations of each employee. With Bunchball and Jive,
gamification gets personal, whether at the workgroup level or across
an entire enterprise."
Bunchball at Marketo Summit, April 8 - 10 in San Francisco
will demonstrate how its gamification engine helps enterprises build
loyalty, engage customers and employees, and encourage social
collaboration in Booth #53.
Bunchball is the market leader and visionary in
gamification. Powering the Engaged Enterprise, Bunchball enables
organizations to improve business performance throughout their
ecosystem by creating highly active and loyal customers, employees,
and partners. Bunchball's comprehensive suite of innovative
cloud-based solutions empowers companies to engage and motivate,
leading to improved employee productivity, customer loyalty and ROI.
Bunchball's world-class customers include Adobe, HP, Cisco, Warner
Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley,
Bunchball's investors include Granite Ventures, Triangle Peak
Partners, Northport Investments, and Correlation Ventures. For more
information, visit www.bunchball.com, our blog at
www.gamification.com, or follow @bunchball.
(1) Gartner research finding from 2011
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