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TMCNet:  Retail Velocity Adds Industry Veteran to Sales and Marketing Team

[April 03, 2013]

Retail Velocity Adds Industry Veteran to Sales and Marketing Team

ANN ARBOR, Mich. --(Business Wire)--

Retail Velocity (formerly Vendor Managed Technologies, Inc. or VMT), a leader of enterprise demand sensing and retail execution solutions, announced that Gary Adams has joined the company. Gary is an industry veteran who brings over 35 years of Consumer Goods experience working for manufacturers, software companies and consulting providers. Most recently, Gary worked at Accenture (News - Alert) and also CAS focusing on trade promotion management (TPM), trade promotion optimization (TPO), volume planning and analytics associated with building out customer plans to support branded activities in the market. Prior to that, he worked at SAP (News - Alert), efficient marketing services (ems), General Foods and Quaker Oats.

"Gary is an accomplished consumer goods executive with significant depth and breadth of experience in category management, TPM, TPO, account management and integrated sales and operations (S&OP)," said Jennifer Beckett, VP - Sales and Marketing of Retail Velocity. "We are fortunate to have his knowledge, expertise and passion to enable our clients to achieve their Customer, Brand and Supply Chain goals."

About Retail Velocity

Since 1994, Retail Velocity has equipped consumer goods suppliers with best-in-class retail insights that drive sales growth and profitability. Velocity® cleanses, harmonizes and integrates daily, store-level POS (demand signals) with third party and internal data to provide end users with best practice analytics and processes geared towards optimizing their sell-through and nventory investment across their retail and distribution accounts. Retail Velocity has been proud to serve market leaders, such as Mattel, MASCO, Revlon, Hanesbrands, Levi Strauss and many others in their quest to become more consumer-driven. (

Velocity® provides the largest portfolio of harmonization and integration adaptors covering over 250 retailers and distributors in all classes of trade and global geographies (

Velocity® Cloud Data Streaming web-native service provides retail suppliers with daily updates to store and DC level inventory and sales activity data which can be integrated into any 3rd party database platform, i.e. Oracle (News - Alert)®, IBM®, Microsoft®, SAP®, Teradata®, etc. and any 3rd party Business Intelligence platform, i.e. Business Objects®, Cognos (News - Alert)®, Microstrategy®, Tableau®, SSRS®, Excel®, etc. This option requires no hardware or 3rd party server software investment by clients.

Velocity® Cloud Retail Insights Online (VelocityRIO)service provides best-in-class process-driven analytics encompassing category management, account management, customer logistics, finance, marketing, merchandising and demand planning.

Velocity® deployment options are on-premise, cloud or a hybrid of both. Each delivery model enables clients to integrate seamlessly with internal data (forecasts, shipments, costs, shipments, marketing events, trade spend, etc.) and third party data (syndicated data, demographics, weather, etc.).

Retail Velocity is a Microsoft (News - Alert) Gold Certified and Tier 1 Managed Partner and a SAP PartnerEdge Parter with Certified Integration with SAP Applications.

Retail Velocity regularly publishes thought leadership whitepapers and case studies which can be found at

Velocity® is a registered trademark of Vendor Managed Technologies, Inc. DBA Retail Velocity.

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