Aurasma Surpasses 16K Customer Milestone
Mar 13, 2013 (Close-Up Media via COMTEX) --
HP Autonomy announced the adoption of its augmented reality (AR) platform, Aurasma 2.0, as well as features that take advantage of the cloud and social media.
According to a release, customers such as GQ, Marvel, Subaru of America, Inc., The Austin Chronicle and USPS are planning to use Aurasma 2.0 in their upcoming marketing campaigns.
Aurasma allows people to use rich images instead of text or QR codes to turn search into an action-oriented interactive experience. Aurasma's visual search delivers augmented animations, images and videos to smartphones and tablets, and now has more than 16,000 customers spanning multiple industries, including advertising, automotive, education, fashion, music, publishing and sport.
As described by the Company, the platform's new enhancements include:
-Scalable cloud-based platform, Aurasma's Studio now offers brands, movie studios and media partners performance, scale and usability when creating and publishing rich-media AR content including 3-D.
-Best-in-class image recognition and object tracking, version 2.0 of the Aurasma app delivers improvements in object and image recognition providing even smoother, faster and more robust AR experiences.
-Improved user experience, the app's new user interface features integrated social features including "like" and "share", and a simplified user journey to finding, viewing and creating AR content.
"Organizations today are looking for new, creative ways to rise above the noise and engage with their customers," said Annie Weinberger, global head, Aurasma, HP Autonomy. "Aurasma's rapid global growth is the result of highly innovative technology that capitalizes on megatrends around social media and mobile to enable brands to interact with their community in a unique and powerful manner."
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