[March 11, 2013]

MMT Partners with NUVI™ to Deliver Real-Time Consumer Reactions to OOH Advertising

Metromedia Technologies (MMT), the graphic production & design company which revolutionized billboard postings over 2 decades ago with its proprietary digital paint system, has entered into a partnership with NUVI™ in order to provide the OOH industry's first real-time consumer reaction platform. Founded in 2011, NUVI delivers elegant visualizations of social media dialog to web portals and mobile devices so that brands may respond to and interact with their fans.

NUVI's CEO, Dave Oldham, calls it "real-time visual intelligence for social media" minimizing time and expense to identify customer needs and react to issues. "In today's market, relationship is the differentiator and the proliferation of social media provides a hot bed worth mining for insights and intelligence."

Michael Kakoyiannis, President and CEO of MMT, adds: "There are studies proving out-of-home advertising works, but to be able to bring real-time consumer reaction to a customer is a true game changer.NUVI's dynamic social listening model allows 'venue-centric' intelligence, so a brand can determine not just if a campaign is working, but where it's working best."

With the rapid expansion of social media today, the ability to tap into insights and manage consumer expectations has become vital. According to NUVI, more than 1 billion tweets are pushed every few days and Facebook (News - Alert) now boasts 1 billion users, making this tool particularly useful. In addition, out-of-home ad spending has been trending upward propelled by digital out-of-home, with PQ Media forecasting 12.4% growth in U.S. digital out-of-home revenues for 2012, to $2.3 billion.

MMT is a�media display company serving the advertising, sports and commercial graphics industries since 1987 with innovative systems and solutions for large format installations, whose mission is to identify and create exceptional visual experiences that exceed client expectations and yield outstanding results.

NUVI™�is a real-time analytics company focused on social media listening, engagement, and reporting. NUVI's web software platform�makes�social conversations actionable and insightful using elegant dashboards and unique visualizations. Spun out of creative agency�Struck�in 2011, NUVI is rapidly becoming the tool of choice for innovative and socially intelligent organizations and is the exclusive partner in the wire service industry of the world's leading commercial news wire, Business Wire, a subsidiary of Berkshire Hathaway.

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