|[March 11, 2013]
MMT Partners with NUVI™ to Deliver Real-Time Consumer Reactions to OOH Advertising
NEW YORK --(Business Wire)--
Technologies (MMT), the graphic production & design company which
revolutionized billboard postings over 2 decades ago with its
proprietary digital paint system, has entered into a partnership with NUVI™
in order to provide the OOH industry's first real-time consumer reaction
platform. Founded in 2011, NUVI delivers elegant visualizations of
social media dialog to web portals and mobile devices so that brands may
respond to and interact with their fans.
NUVI's CEO, Dave Oldham, calls it "real-time visual intelligence for
social media" minimizing time and expense to identify customer needs and
react to issues. "In today's market, relationship is the differentiator
and the proliferation of social media provides a hot bed worth mining
for insights and intelligence."
Michael Kakoyiannis, President and CEO of MMT, adds: "There are studies
proving out-of-home advertising works, but to be able to bring real-time
consumer reaction to a customer is a true game changer.NUVI's dynamic
social listening model allows 'venue-centric' intelligence, so a brand
can determine not just if a campaign is working, but where
it's working best."
With the rapid expansion of social media today, the ability to tap into
insights and manage consumer expectations has become vital. According to
NUVI, more than 1 billion tweets are pushed every few days and Facebook (News - Alert)
now boasts 1 billion users, making this tool particularly useful. In
addition, out-of-home ad spending has been trending upward propelled by
digital out-of-home, with PQ
Media forecasting 12.4% growth in U.S. digital out-of-home revenues
for 2012, to $2.3 billion.
is a�media display company serving the advertising, sports and
commercial graphics industries since 1987 with innovative systems and
solutions for large format installations, whose mission is to identify
and create exceptional visual experiences that exceed client
expectations and yield outstanding results.
a real-time analytics company focused on social media listening,
engagement, and reporting. NUVI's web software platform�makes�social
conversations actionable and insightful using elegant dashboards and
unique visualizations. Spun out of creative agency�Struck�in
2011, NUVI is rapidly becoming the tool of choice for innovative and
socially intelligent organizations and is the exclusive partner in the
wire service industry of the world's leading commercial news wire,
Business Wire, a subsidiary of Berkshire Hathaway.
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