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TMCNet:

[March 07, 2013]

"Choose Your Own (Digital) Adventure" With AnchorFree's Hotspot Shield

MOUNTAIN VIEW, CA, Mar 07, 2013 (MARKETWIRE via COMTEX) -- AnchorFree, the global leader in consumer security and Internet freedom, today announced upgrades to its popular Hotspot Shield products for desktop. The new upgrade allows all users to suspend Hotspot Shield encryption for designated periods of time in order to connect to a localized Web. Premium users will also be able to choose the location of their Internet Protocol (IP) address. The new upgrades are delivered via a simple, new User Interface (UI) that streamlines Hotspot Shield use and gives customers more control over their personal information than ever before.

"In our mission statement, we declare our belief in placing consumers in control of their personal information online," said David Gorodyansky, CEO and Founder, AnchorFree. "This upgrade grants users even more control over their privacy than before, placing more tools at their fingertips to control their IP address and experience with 'local Internet'." With more than 100 million downloads on PCs, Macs, iPhone and Android platforms, AnchorFree's Hotspot Shield allows users to browse the Web free from privacy and security concerns and access all Internet content from anywhere in the world. Hotspot Shield (HSS) enables the following: -- Security: Encrypts users' entire Web session, turning all HTTP sites into HTTP(S), securing the entire Web session.

-- Privacy: Protects users' personal identity online, making personal information untraceable and safe from tracking, preventing data and identity theft.

-- Access: Enables secure access to the world's information, allowing travelers, expats and locals to freely access all Internet content without restriction.

-- Malware Protection: Blocks more than 3.5 million malware, phishing and spam threats across the Web on PC, Mac, iOS and Android platforms.

Hotspot Shield is available for PC, Mac, iOS and Android. Once installed, Hotspot Shield will run in the background, protecting all applications and Web-browsing. For more details, visit http://www.hotspotshield.com.

About AnchorFree AnchorFree believes in placing consumers in control of their personal information online. The company's mission is to enable secure access to the world's information for an addressable market of five billion people who access the Web through computers or mobile devices. AnchorFree does this through Hotspot Shield, the world's most popular app for safe browsing. Hotspot Shield secures all Internet communications, protects the user's identity online, and provides universal access to all Internet content. Hotspot Shield is available for PC, Mac, Apple iOS and Android platforms at www.AnchorFree.com and www.HotspotShield.com. AnchorFree is a privately held, venture-backed company based in Mountain View, California.

Nick Shepherd and Kristen Hay hotspotshield [at] launchsquad [dot] com 415-625-8555 SOURCE: AnchorFree

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