[March 07, 2013]

Kingston DataTraveler SE9 is Honored with iF Product Design Award

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced that the Kingston^® DataTraveler^® SE9 USB Flash drive has received the prestigious iF Product Design Award. The award has been globally recognized for over 60 years as a trademark for successful design of products in different categories. Kingston received the award within the "Computer" category. A panel of experts chose this year�s winners among 3,011 submissions.

Kingston's tiny DataTraveler SE9 USB Flash drive won the prestigious iF Product Design Award. Its small size and stylish metal casing make it perfect to attach to a key ring. (Photo: Business Wire)

For the final decision, the panel considered design quality, manufacture and choice of material next to the degree of innovation, environmental sustainability, functionality and ergonomic design criteria. Factors such as security, brand value and branding were also assessed by the panel when selecting the winning product design.

The iF award-winning DataTraveler SE9 USB Flash drive has a stylish metal casing with a large key loop that lets users easily attach the drive to a lanyard or key ring. The small form factor makes it a great accessory for notebooks like Intel's (News - Alert) Ultrabook™ PCs, as well as tablets that offer USB ports. Its durable casing lets users securely carry this drive everywhere they go with their new devices. The DataTraveler SE9 is available in capacities of up to 64GB. In addition to the existing DataTraveler SE9, the drive also comes with a 24-karat gold-plated casing, called DataTraveler GE9. DTGE9 was designed by industrial designer Arman Emami, who previously won the product design award in the widely recognized Red Dot Industrial Design contest.

"Kingston is very proud that our product got such a famous design award for the second time," said Andrew Ewing, USB business manager, Kingston. "We always thrive on providing technically reliable roducts with contemporary and high-quality features. This award encourages us to continue working hard on producing products with exceptional designs."

The iF product design award was announced on February 22, 2013 at the iF design award ceremony in Munich, Germany. Thomas Marschner (Kingston Vice President Sales and Marketing, EMEA) and Christian Marh�fer (Kingston Regional Director) accepted the award on behalf of Kingston. For more information on the iF design awards 2013 and for iF press material go to http://www.ifdesign.de/index_e. Photos of the award ceremony can be found at http://www.ifdesign.de/awardsnight_e.

DataTraveler SE9 is backed by a five-year warranty, free live technical support and legendary Kingston reliability. For more information visit www.kingston.com.

Kingston is celebrating 25 years in the memory industry. The company was founded on October 17, 1987, and has grown to become the largest third-party memory manufacturer in the world. The 25th anniversary video can be found here as well as more information including a timeline of Kingston's history. In addition, HyperX^® memory is celebrating its 10^th anniversary. The first HyperX high-performance memory module was released in November 2002.

Kingston can be found on:
YouTube (News - Alert): http://www.youtube.com/kingstontechmemory
Facebook (News - Alert): http://www.facebook.com/kingstontechnology
Twitter (News - Alert): http://twitter.com/#!/kingstonhq
LinkedIn: http://www.linkedin.com/company/164609 trk=tyah

About Kingston Digital, Inc.

Kingston Digital, Inc. ("KDI") is the Flash memory affiliate of Kingston Technology Company, Inc., the world's largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please visit www.kingston.com or call 800-337-8410.

About iF International Forum Design GmbH and�iF Industrie Forum Design e.V.

For 60 years, iF has been known as a perfect mediator between the worlds of design and business. Starting in 1953 as Sonderschau formgerechter Industrie-erzeugnisse at the Hannover exhibition center, iF has become an international design center with new headquarters in the center of Hannover and with exhibitions in many parts of the world. The original iF Industrie Forum Design e.V. is today supported by iF International Forum Design GmbH, which organizes the iF design awards, in particular the three major awards: the iF product design award, the iF communication design award and the iF packaging design award. The iF design awards mirror both current trends in design and the economic benefits delivered by well-designed products.

Editor's Note: For additional information, evaluation units or executive interviews, please contact David Leong, Kingston Digital, Inc. 17600 Newhope Street, Fountain Valley, CA (News - Alert) USA 92708, 714-438-1817 (Voice). Press images can be found in Kingston's press room at kingston.com/press/default.asp

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130307005220/en/

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