|
Ooyala Powers England's First Local Online TV Channel
LONDON and MOUNTAIN VIEW, CA, Mar 06, 2013 (MARKETWIRE via COMTEX) --
Ooyala, the fastest growing online video technology company, today
announced it is powering the UK's first regional commercial TV
channel, for the Norwich and Norfolk region. Mustard's blend of news,
sport and other regionally-flavored content is available now across
PCs, tablets and smartphones at MustardTV.co.uk, and is coming to
digital TV service Freeview in the autumn. The service is called
Mustard TV in a nod to the famous Colman's condiment that has its
origins in Norwich, and is owned by regional newspaper publisher
Archant. Archant also owns magazines and daily papers including the
Eastern Daily Press.
Mustard TV is the first local channel launch following Parliament
granting Ofcom, the independent regulator and competition authority
for the UK communications industries, the power and duty to award
independent local TV licenses. It will air seven days a week from 6am
to midnight online and is using Ooyala's online video technology and
analytic tools to help target relevant content to its viewers across
all of the various devices that consumers increasingly use to view
content both in and out of the home.
Archant chose Ooyala to power its new online channel because of
Ooyala's market-leading position delivering detailed viewer analytics
tightly integrated with an off-the-shelf solution -- providing a
simple yet sophisticated channel launch. Ooyala's Big Data
architecture and video analytics deliver key insights on audience
behavior that inform critical decisions for premium video
broadcasters.
Fiona Ryder, managing director of Mustard TV, said, "Partnering with
Ooyala has enabled us to launch quickly, and by using its analytics
we will be able to engage with our audiences and ensure we are
delivering relevant content. The seamless integration between Ooyala
and our existing back office systems has enabled us to reduce time to
market and realise multiple workflow efficiencies from day one. We
are excited to launch this valuable service to the people of Norwich,
bringing to life a wide range of relevant local issues, stimulating
well-informed debate, and motivating local people to engage. Our
vision is for Mustard TV to be seen as a community asset: a local
broadcast service that reflects life and champions community concerns
giving viewers a new voice. Ooyala is the ideal partner to help us
achieve that goal."
Mustard TV's news bulletins will devote roughly five times as much
airtime to Norwich focused news each weekday than to the existing
coverage provided by BBC East and ITV Anglia, and its flagship
magazine programme, The Mustard Show, will add over three hours per
week of Norwich-related programming to the Freeview schedule.
Ooyala's technology will enable Mustard TV to personalise and tailor
programming for its audience. Other content will include original
local programming in a number of genres such as factual,
entertainment and documentary, arts and sports coverage.
Neil Berry, vice president of EMEA for Ooyala, said, "Ofcom's ability
to award local TV licenses has opened up new opportunities for local
media companies to broadcast relevant content to local audiences. The
challenge and opportunity will be to make these online channels a
destination for local audiences as they compete with other sources of
local content online. By utilising Ooyala's powerful analytics, it is
now possible for broadcasters to fully assess what their audience is
watching and tailor hyper-local programming accordingly. Ooyala's
solution is helping Mustard TV personalise programming for its
audience in a way that also unlocks the maximum monetization
potential of its content."
About Ooyala
Ooyala delivers personalized video experiences across
all screens and is the leader in online video management, publishing,
analytics and monetization. Our integrated suite of technologies and
services give content owners the power to expand audiences through
deep insights that drive increased viewer engagement and revenue from
video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12
Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica,
The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan.
Headquartered in Mountain View, California, Ooyala has offices in New
York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company
works with premier reseller and technology partners throughout the
Americas, Europe, Africa, Japan and the Asia-Pacific region. For more
information visit www.ooyala.com.
Steve Biondolillo
steveb@ooyala.com
SOURCE: Ooyala
mailto:steveb@ooyala.com
[ InfoTech Spotlight's Homepage ]
|
