[March 05, 2013]

The Weather Channel Selects Elemental to Power Cross-Platform Video Services

Elemental Technologies, the leading supplier of video solutions for multiscreen content delivery, today announced The Weather Channel is using Elemental video processing systems to support live programming and simulcasts to 100+ million U.S. households.

Elemental^® Live video processing systems are deployed in The Weather Channel operations center in Atlanta, Georgia to help the network deliver top weather stories to viewers, including live video streaming of major weather events and breaking weather-related news.

For example, The Weather Channel is using Elemental systems to stream live content to the company's YouTube channel. When The Weather Channel streamed live coverage of Hurricane Sandy to YouTube (News - Alert) in 2012, Elemental systems powered delivery of video over the duration of the event. There were more than 12 million total live video streams viewed during the course of Sandy on weather.com and YouTube, with a peak of 167,000 concurrent users.

To support the growing demand for its content on portable devices, The Weather Channel uses Elemental Live systems to format and stream video to its highly successful mobile applications. With more than 100 million cumulative app downloads on all tablets and smartphones, The Weather Channel reaches 38 million mobile consumers monthly through weather.com on web and mobile applications. The cable network also reaches 50 million web consumers on weather.com and desktop platforms.

"The success and reach of our mobile applications is a testament to our users, to our technology team that creates the bst apps available on every screen, and to video processing solutions from Elemental that power our multiscreen offerings," said Bryson Koehler, executive vice president and chief information officer for The Weather Channel. "With the astounding growth of our digital audience for our premium content on web and mobile screens, assuring a high-quality, widely available viewing experience is vital."

"We are thrilled to support The Weather Channel in its coverage of vital weather-related news, information and programming and to help facilitate the infrastructural transitions key to increasing audience reach across multiple screens and new revenue streams," said Dan Marshall, SVP worldwide sales and service at Elemental. "Our powerful video processing software delivers the high level of quality and efficiency required to support the network's distribution of market-leading content to a wide array of devices."

Elemental will exhibit its unified video solutions at several upcoming industry events: OTTCON March 19-20 in Santa Clara, California, TV Connect March 19-21 in London, England and NAB April 8-11 in Las Vegas, Nevada. To schedule a meeting with an Elemental representative at these events, please visit�http://www.elementaltechnologies.com/lp/schedule-meeting.

The Weather Company: The World's Best Weather

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through�television, online, mobile and tablet�screens. Through WSI (News - Alert) and�Weather Central, the company delivers superior�professional�weather services for the�media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal (News - Alert) and the private equity firms The Blackstone Group and Bain Capital.�For more information, visit�www.weather.com/press.

About Elemental

Elemental Technologies is the leading supplier of video solutions for multiscreen content delivery.�Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of graphics processors to power adaptive video streaming over IP networks. Providing unmatched solutions for hundreds of customers around the world, including nine of the top ten media and entertainment companies in the United States, Elemental helps content programmers and pay TV operators bring video to any screen, anytime - all at once. The company has offices in the United States, the United Kingdom, Hong Kong, Singapore and Brazil.�To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter (News - Alert).

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