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| [March 05, 2013] |
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Emerging Tablet Banking Channel Demands a Specialized User Experience, Explains New Fiserv White Paper
BROOKFIELD, Wis. --(Business Wire)--
Fiserv,
Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, today released a white paper that offers financial
institutions insight into tablet banking and how to leverage the unique
attributes of the tablet channel when developing financial services and
products. The complimentary white paper, "Banking on the Tablet
Channel," can be downloaded at www.fiserv.com/tablet-banking.
Tablet ownership is rapidly increasing, with nearly half of U.S.
households with Internet access expected to own at least one tablet by
the end of 2013, according to the research consulting firm, Frank N.
Magid Associates. Of particular importance to financial institutions is
the fact that consumers are using these devices to access financial
services. According to the 2012 Fiserv Consumer Trends Survey, nearly
half of tablet owners have already used tablets to access their
financial institutions' banking services, and almost two-thirds of
future tablet owners would like to do so.
Reacting to strong consumer interest, many financial institutions are
prioritizing tablet banking development. Banks and credit unions have an
opportunity to optimize their investments by aligning new tablet banking
offerings with the unique ways customers prefer to use the devices. The
Fiserv white paper outlines key considerations for financial
institutions regarding tablet banking dvelopment:
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Treat tablet as a distinct channel - tablet banking is a
distinct channel that should supplement online and mobile banking.
Access to tablet banking should be app-driven to leverage all of the
channel's attributes.
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Offer a unique user experience - tablet banking lends itself to
graphical depictions of data and gestural interactivity. Consumers
will expect device-specific functionality that takes advantage of
these capabilities.
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Consider platform and technology - the tablet channel must
integrate with other channels to support information access and
management reporting. In addition, channel-specific processes and
policies for authentication, security and customer care need to be
supported.
Fiserv conducted significant primary user research about consumers'
tablet expectations to advise financial institutions on these
development guidelines. For an optimal user experience, tablet banking
should support:
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Gestural and tactile navigation and input, using fingers to drag,
slide and swipe
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Visual representation of information and transactions using
interactive graphics to facilitate budgeting and personal financial
management
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Interactive tools, including calculators and calendars.
"To optimize the tablet channel, the tablet banking experience must
reflect the unique ways consumers prefer to use these devices," said
Erich Litch, division president, Digital Channels, Fiserv. "The tablet
lends itself to visual presentations of data, such as charts and graphs,
and the ability to navigate with taps and swipes. Delivering an
interactive tablet experience that both complements other banking
channels and capitalizes on the uniqueness of the device will encourage
consumers to spend more time with their finances and deepen their
banking relationships."
As financial institutions build out tablet banking strategies, Fiserv
will continue to share consumer survey data, primary user research and
channel development insight through additional white papers, webinars
and a session on tablet banking at Fiserv Forum 2013.
Additional Resources:
About Fiserv
Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider
serving the financial services industry, driving innovation in payments,
processing services, risk and compliance, customer and channel
management, and business insights and optimization. For more
information, visit www.fiserv.com.
FISV-G
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