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AMD and Crystal Dynamics Collaboration Thrusts Gamers Into One of the Most Realistic PC Gaming Experience Ever With the Launch of "Tomb Raider"
SUNNYVALE, CA, Mar 05, 2013 (MARKETWIRE via COMTEX) --
AMD (NYSE: AMD) today announced a collaboration with Crystal
Dynamics(TM) following the launch of "Tomb Raider," one of the most
highly anticipated PC games of 2013, and part of the AMD Gaming
Evolved program. AMD and Crystal Dynamics worked together extensively
on the development of "Tomb Raider," most notably with TressFX Hair,
the world's first in-game implementation of a real-time, per-strand
hair physics system. This leading-edge technology imparts one of the
most iconic video game characters, Lara Croft, with an astonishingly
lifelike appearance. With AMD Radeon(TM) graphics, gamers can unleash
the full potential of this next-generation technology.
"With the launch of 'Tomb Raider' and TressFX Hair, AMD and Crystal
Dynamics have radically pushed the boundaries of realism in the PC
gaming experience," said Matt Skynner, corporate vice president and
general manager, AMD Graphics. "Over the past several months, AMD has
proven that the Gaming Evolved program is set to full throttle, and
today's launch is a testament to AMD's ingenuity and innovation. Our
team is working with the finest game developers in the world to
ensure AMD Radeon(TM) HD 7000 Series graphics deliver the ultimate PC
gaming experience."
AMD Radeon(TM) Graphics Core Next (GCN) is the ideal architecture for
outstanding "Tomb Raider" performance. Built with numerous
compute-driven effects like High Definition Ambient Occlusion (HDAO)
and Depth of Field (DOF), "Tomb Raider" uniquely exploits the
computing strengths of GCN architecture and the AMD Radeon HD 7000
Series, enabling an unrivaled gaming experience. "Tomb Raider" also
fully supports AMD CrossFire(TM) technology, immersive AMD Eyefinity
multidisplay technology and AMD HD3D stereo 3D. What's more, it is
the first game in the franchise to take full advantage of DirectX(R)
11, a direct result of Crystal Dynamic's collaboration with AMD
Gaming Evolved.
"AMD and the Square Enix Studios, including Crystal Dynamics, have a
long successful history of collaboration, starting with 'Deus Ex:
Human Revolution' from Eidos Montreal," said Darrell Gallagher,
studio head, Crystal Dynamics. "We continue this close PC gaming
relationship with the latest edition of 'Tomb Raider.' The AMD Gaming
Evolved engineers and the team at Crystal Dynamics worked for months
to make TressFX Hair a reality -- with tremendous success. We believe
that AMD Radeon Graphics and Graphics Core Next is the best way to
take advantage of the dynamic realism we've brought to Lara in 'Tomb
Raider.'"
"Never Settle: Reloaded" Redemption
Coupons for "Tomb Raider"
included in the AMD Radeon "Never Settle: Reloaded" bundle are
provided by resellers in select regions(1) when customers purchase
select AMD Radeon HD 7900 and HD 7800 Series graphics cards, and
coupons can be redeemed on the AMD redemption portal(2).
Supporting Resources
-- Where to purchase: AMD "Never Settle: Reloaded" Bundle
-- Product pages: AMD Radeon(TM) HD 7850, AMD Radeon(TM) HD 7870 GHz
Edition, AMD Radeon(TM) HD 7950, AMD Radeon(TM) HD 7970, AMD
Radeon(TM) HD 7970 GHz Edition
-- Follow AMD graphics news on Twitter at @AMDRadeon
-- Become a fan of AMD technology on Facebook
-- Become a fan of AMD gaming on Facebook
-- Visit the "Tomb Raider" homepage for more gaming information
About AMD
AMD (NYSE: AMD) is a semiconductor design innovator leading
the next era of vivid digital experiences with its groundbreaking AMD
Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on
driving industry-leading cloud computing and virtualization
environments. AMD's superior graphics technologies are found in a
variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit http://www.amd.com.
AMD, the AMD Arrow logo, Radeon, and combinations thereof, are
trademarks of Advanced Micro Devices, Inc. Other names are for
informational purposes only and may be trademarks of their respective
owners.
(1) Refer to regional availability here,
http://www.amd.com/us/press-releases/Pages/amd-kick-starts-2013feb04.aspx
(2) Terms and conditions apply - check
www.amd.com/neversettlereloadedoffer for full details.
Contact:
Chris Hook
AMD Public Relations
(512) 578-9727
chris.hook@amd.com
Matthew Kanas
Edelman for AMD
(416) 849-3324
matthew.kanas@edelman.com
SOURCE: Advanced Micro Devices
mailto:chris.hook@amd.com
mailto:matthew.kanas@edelman.com
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