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TMCNet: Lotame Teams with The Media Trust

[March 01, 2013]

Lotame Teams with The Media Trust

Mar 01, 2013 (Close-Up Media via COMTEX) -- Lotame, a company focusing on unifying data management, and The Media Trust, a provider of ad security monitoring and transparency solutions, announced a technology partnership that gives publishers, ad networks and brands access to data protection solution in the market.

According to a release, The Media Trust will extend Lotame's current tag management capabilities with enhanced transparency into all activity occurring through direct and third-party advertising tags on clients' websites.

Lotame said clients using its core offering, Crowd Control, the company's feature-rich data management platform (DMP), will now be able to protect their online audience data with full visibility and control over data collection activities. Publishers, ad networks and brands can take advantage of implementation and a method of capturing third-party tags that they otherwise may have missed.

The Lotame Data Protection Solution, powered by The Media Trust, protects revenue and online reputation by allowing Lotame's clients to: -Stop data theft by monitoring third-parties firing tags on their website(s); -Access customized alerts and transparency reports for the approval of tags on their website(s); -Maximize revenue by monitoring and leveraging third-party data tracking on their website(s); and -Ensure that encryption is maintained throughout the entire website or network.

"Combining our technology with Lotame's Unifying DMP gives clients the most comprehensive data protection solution on the market," said Alex Calic, Chief Revenue Officer of The Media Trust.

"The new data protection solution enhances our already existing tag management offering, by closely monitoring and protecting data across the board for our publishers, networks and brands," said Andy Monfried, Founder and CEO of Lotame. "Clients using our Unifying DMP can rest assured they have full visibility of all third-party activities conducted on their websites." Lotame noted that Crowd Control allows for the collection, organization, and activation of audience data from any source. Publishers, Networks and marketers can collect online, offline, CRM, mobile, and web analytics data into one platform to be used for audience targeting and optimization, insights, data portability, content optimization, data monetization and more.

More information: www.lotame.com www.themediatrust.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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