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Message Bus to Present on the Art of Email Tonight
SAN FRANCISCO, CA, Feb 27, 2013 (MARKETWIRE via COMTEX) --
Message Bus, the pioneer of cloud-based infrastructure for email,
mobile and social messaging, announced that Message Bus Technical
Evangelist Tim Draegen, an email industry expert and one of the
authors of the DMARC (Domain-based Message Authentication, Reporting
and Conformance) standard, will present on "The Art of Email
Explained Scientifically: What Developers, Operations and Marketing
are Required by Law to Know" tonight at 6:30 p.m. at Joyent's office
in San Francisco: http://joyentmessagbus.eventbrite.com.
Email's reach is unparalleled and the established ROI on email
communications is unmatched. However, email as a technology hasn't
changed much in 30 years but the world in which email operates has
evolved significantly. Sending email today exposes the savviest
organizations to significant risks; at stake is nothing short of a
company's reputation, revenue and brand integrity.
Gmail, Hotmail and Yahoo have recently deployed new ways to sort mail
before it gets to the inbox, and Canada and the United States have
partnered to increase enforcement of anti-spam regulations. Privacy
laws differ from geography to geography creating a complex patchwork
of regulatory hurdles and technical pitfalls faced by any
organization that relies on email as a core communication channel.
This event will open attendees' eyes to the complexities of sending
email -- the technology, the policy and how to ensure applications
are optimally designed. Attendees will learn who the players are,
best sending practices and how to continue to maximize revenue
through email.
About Message Bus
Message Bus provides a cloud-native application
service for enabling and powering messaging across email, mobile and
social channels, helping to ensure deliverability of critical
communications, transactional messages, and marketing messages. The
company removes the burden and cost of deploying multiple messaging
servers with a service available via SMTP or through a programmatic
API. Market leading companies rely on Message Bus to manage the trust
relationship between senders and recipients, increasing their message
deliverability rates and revenues. Key benefits include lower cost to
market, compliance to industry regulations and protecting brand
reputation. More information is available on the company's website:
http://www.messagebus.com.
Facebook: http://facebook.com/MessageBus
Twitter:
http://twitter.com/MessageBus
Media and Analyst Contact:
Amber Rowland
amber@therowlandagency.com
+1-650-814-4560
SOURCE: Message Bus
mailto:amber@therowlandagency.com
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