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| [February 27, 2013] |
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ASI Enhances the Restaurant Manager POS Mobility Suite with MercuryLoyalty™
SILVER SPRING, Md. --(Business Wire)--
Action Systems, Inc. (ASI), makers of the Restaurant Manager POS system
for the foodservice industry, and Mercury®, a leading provider of
payment processing and revenue generation solutions, today announced the
commercial availability of the Restaurant
Manager POS customer loyalty module featuring an interface to
MercuryLoyalty™.
"This integration means Restaurant Manager users can reach their
customers in new ways; using social media, email, and text messaging to
drive more new and repeat business," said Alex Malison, CEO of ASI. "The
program is fully integrated with Restaurant Manager POS meaning it will
be easy for restaurateurs to launch and manage."
With MercuryLoyalty, restaurant patrons need only give a cell phone
number to sign up and start earning points. They then receive a text
message with instructions on how to fill in the rest of their
information at their convenience. This simple process makes it easy for
restaurant operators and their customers to reap the benefits of a
loyalty program. Restaurants can take advantage of outbound marketing
tools to increase repeat business and average checks, while restaurant
patrons get to enjoy rewards for eating at their favorite place.
Mercury is pioneering the concept of "Social POS" with its mobile
loyalty solution, allowing merchants to use their POS system as a
powerful social and mobile marketing tool. After implementing the
MercuryLoyalty program, restaurateurs have rapidly built their customer
database and realized dramatic increases in sales.
"We are proud to add MercuryLoyalty to our list of mobile POS
offerings," said Lisa Wilson, Managing Vice President at ASI. "With
mobile solutions like the Write-On Handheld wireless ordering and
payment system, and the RM Monitor remote reporting app, we are the
leaders in mobile point of sale technology. A mobile customer loyalty
solution is a natural fit for us."
About ASI
ASI was founded in 1987 and is a leading provider of cutting-edge
point-of-sale and management software for the foodservice industry. The
Restaurant Manager POS Systems focuses on solving real business problems
faced by foodservice establishments helping them to cut costs and boost
revenues. ASI offers its software products through a vast network of
Value Added Resellers located around the world including the United
States, Canada, Europe, the Middle East, Australia and Asia.
ASI can be found on the web at http://www.rmpos.com
and http://www.twitter.com/restaurantmgr
About Mercury
Mercury (Mercury Payment Systems, LLC) is one of the fastest-growing
payment processing and revenue solutions companies in North America.
Mercury is a trusted, award-winning channel partner to over 500
point-of-sale (POS) Independent Software Vendors and 2,500 POS Value
Added Resellers, delivering secure and reliable integrated payments and
visionary technology leadership to the industry. Mercury is pioneering
the "Social POS," empowering its merchants to identify, acquire and
retain customers through unique engagement and closed-loop measurement
in addition to innovative products like MercuryLoyalty™ - the industry's
first card-less loyalty solution that integrates mobile and social
technology into point-of-sale (POS) systems. For additional information
on Mercury, please visit www.mercurypay.com
or follow on Twitter (News - Alert) @mercurypay.
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