Integra Unveils New Brand
PORTLAND, OR AND LAS VEGAS, NV, Feb 27, 2013 (MARKETWIRE via COMTEX) --
Integra Telecom Inc., a provider of fiber-based, enterprise-grade
networking, communications and technology solutions, has unveiled its
new brand identity. Formerly known as Integra Telecom, the company
introduces itself simply as "Integra" along with a new logo and
corporate tagline: "Technology you trust. People you know."
"The past eighteen months represent a meaningful evolution in
Integra's business strategy. We are now better positioned than ever
to address the needs of larger business customers, taking full
advantage of our newly expanded product portfolio and robust network
assets, as demonstrated by recent business results," said Joe
Harding, Integra's senior vice president of marketing. "Our new brand
identity reflects this evolution, while also serving to reinforce
what has been a core principle of this business from the very start:
our commitment to delivering an exceptional customer experience
characterized by a more personalized and responsive service model."
The company's rebranding follows a transformative year for the
service provider. To better serve the needs of enterprise customers,
Integra launched a record number of new products in 2012 while
expanding the reach of its fiber optic and metro Ethernet network
footprint. The company's finances have improved under a strengthened
leadership team, affirmed by the recent addition of Searchlight
Capital as primary equity partner. With this positive momentum, the
time is right for the company's brand to reflect the Integra of
The evolved brand emerges from an in-depth process of research and
discovery, strategic planning and creative execution. The new Integra
logo incorporates intertwined loops with infinite connections,
symbolizing Integra's principal goal to deliver customer value with
every connection and a never-ending commitment to driving continuous
improvement. The colors and typeface represent the core values of
service, accountability, agility and integrity for which Integra
stands. In removing "Telecom" from its brand name, Integra sheds a
too-narrow definition of the solutions it provides its customers,
while retaining the highly valued reputation of the Integra name. The
tagline "Technology you trust. People you know." represents Integra's
comprehensive portfolio of network-enabled solutions delivered by a
team of experts committed to the highest levels of personalized
"This is the first significant change to the Integra brand since
Integra's original launch in 1998. Our business model has evolved
considerably from where we were then," said Harding. "We couldn't be
more pleased with the results of our efforts and the response from
our employees. We measure our value through the eyes of our customer,
and I believe our enterprise, wholesale and small business customers,
as well as our employees who serve them, will find that the new brand
clearly articulates our brand promise and what we stand for."
First unveiled for audiences at the 2013 Channel Partners exhibition
in Las Vegas, the new Integra brand identity may be experienced on an
updated corporate website. Updates to facilities, signage and other
brand touch points are also underway and will continue throughout
Integraâ ¢ is one of the largest facilities-based providers of
communication and networking services in the western United States.
We connect businesses of all sizes with advanced networking,
communications and technology solutions in 35 metropolitan markets.
Integra owns and operates an enterprise-class network consisting of a
5,000-mile long-haul fiber-optic network, 3,000-miles of metropolitan
fiber and a nationwide IP/MPLS network. Our fiber network connects
directly to more than 2,200 enterprise buildings and data centers.
Through our expansive Ethernet-over-copper footprint, we can deliver
high-bandwidth services to more than 400,000 businesses. At Integra,
we understand our customers need reliable, secure and flexible
solutions delivered with unmatched expertise and quality of service.
For more information, visit www.integratelecom.com.
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