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Rubicon Project Releases Infographic For Mobile Advertising Industry
BARCELONA, Spain, Feb 27, 2013 (PR Newswire Europe via COMTEX) --
- Detailed overview of European ad agency views on mobile real-time bidding (RTB) launched at Mobile World Congress, 2013
BARCELONA, Spain, Feb. 27, 2013 /PRNewswire/ -- Rubicon Project [http://www.rubiconproject.com/], the leading advertising automation company, today revealed an infographic providing an overview of the European market for mobile real-time bidding (RTB). Representing the views of leading agency trading desks across Europe, the infographic is based on the results of a survey carried out in January 2013, providing a benchmark for the growth and development of mobile automated trading over the coming year.
Key statistics in the Rubicon Project [http://www.rubiconproject.com/] Mobile RTB Infographic include:
Jay Stevens, SVP and General Manager, Rubicon Project International, explains, "The Rubicon Project Mobile RTB infographic provides a useful insight into the state of mobile RTB across Europe and its potential growth and development this year from the buyers' perspective. It also accompanies the roll out of our Mobile Project, which aims to do for mobile advertising what Rubicon Project has achieved for the desktop display market: bringing greater efficiency and driving higher yields for publishers and making quality inventory easily accessible at scale for the buy side."
REVV, Rubicon' Project's advertising automation platform, is used by more than 500 of the world's top publishers - including Time Inc., the Wall Street Journal, News International and The Tribune Company - to transact business with more than 100,000 advertisers across a massive marketplace that powers more than two trillion annual impressions. Rubicon Project's mobile offering includes a proprietary mobile ad-server, delivering impressions across iOS, Android, Blackberry and Windows devices seamlessly, which allows publishers to more effectively directly sell their mobile web and in-app ad inventory. In addition, ad buyers have a single point of access to the largest independent marketplace of quality comScore 500 display and mobile inventory. The Rubicon Project entered the mobile market in 2012 following the acquisition of Mobsmith, a leading mobile advertising technology start-up.
Josh Wexler, General Manager Mobile, Rubicon Project continues, "Consumers are increasingly turning to their smartphones and tablets to access content instead of the PCs and laptops, and the revenue potential for mobile advertising, especially mobile RTB, continues to accelerate."
About The Rubicon Project
The Rubicon Project(R) is the leading technology company automating the buying and selling of advertising globally. REVV(R), the industry's largest independent technology platform is used by more than 500 of the world's premium publishers to transact with more than 100,000 advertisers. REVV's automation technologies and optimisation algorithms allow buyers and sellers to conduct their business at global scale in a brand-safe marketplace where billions of transactions occur every single day. To learn more, visit www.rubiconproject.com [http://cts.businesswire.com/ct/CT id=smartlink&div=bhhdjacdjh&url=http%3A%2F%2Fwww.rubiconproject.com&esheet=50546370&lan=en-US&anchor=www.rubiconproject.com&index=2&md5=b89ae162450c0236ff3218f21baeb3fe].
CONTACT: Joanna Burton, Marketing Communications, Rubicon ProjectInternational,
+44-20-3206-2427, or mobile, +7768-990-487,JBurton@RubiconProject.com
Web site: http://www.rubiconproject.com/
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