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| [February 27, 2013] |
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InvenSense® Powers Breakthrough Basketball Analysis Tool From InfoMotion Sports Technologies
SUNNYVALE, Calif. --(Business Wire)--
InvenSense,
Inc. (NYSE: INVN), the leading provider of MotionTracking™
devices, and InfoMotion Sports Technologies, the world's leader for
sports products that quantify and digitize athletic skills requiring
high levels of muscle memory, announced that InvenSense's ITG-3200 and
MPU-9150 devices are enabling InfoMotion's 94Fifty sensor basketball
skill analysis products. The first in class "Total Skill Measurement"
product incorporates an InvenSense 3-axis ITG-3200 gyroscope, into a
regulation size and weight basketball. The ball is designed to
wirelessly provide coaches and players the ability to instantly review
the performance characteristics of any player at any skill level
providing real time feedback on their computer or smartphone.
InfoMotion will unveil a second product designed for consumers in March,
with plans to begin shipping in the 3rd quarter of 2013. The
94Fifty consumer version utilizes the InvenSense MPU-9150, a nine-axis
(gyroscope/accelerometer/compass) device including the industry's only
Digital Motion Processor (News - Alert) on chip. The ball will give players across the
globe access to some of the most sophisticated training information and
feedback to improve important muscle memory skills, such as shooting and
ball-handling, more efficiently and effectively.
"InvenSense MotionTracking devices deliver the performance and
reliability needed to enable a whole new class of MEMS-enabled sports
equipment such as the 94Fifty basketball," said Ali Foughi, Vice
President of Marketing and Business Development at InvenSense. "We are
excited to see 94Fifty's sophisticated basketball solutions released to
market, and we anticipate strong growth in the coming years for other
motion-based sports equipment, wearable sensrs and health management
products. We are executing to our strategy of expanding our market reach
to include new and emerging products."
"InfoMotion's flagship product, 94Fifty motion sensor basketball, has
been used on all levels of the sport and has been featured on ESPN's (News - Alert)
'Sports Science' segment demonstrating the data this solution can
deliver to coaches and players to help them improve," said Michael
Crowley, InfoMotion Sports Technologies, Founder and CEO. "By combining
high-performance, InvenSense motion sensors with our activity
recognition algorithms, we can evaluate data that correlates to key
skills that are highly linked to success in sports that require a high
degree of muscle memory like basketball and soccer to automate what the
ball can measure."
The new 94Fifty solutions are the first of a new breed of sensor-enabled
athletic equipment. For additional information please visit our website
at www.invensense.com
or contact InvenSense Sales at sales@invensense.com.
About InvenSense
InvenSense Inc. (NYSE: INVN) is the world's leading provider of�MotionTracking™�solutions
for consumer electronic devices. The company's patented�NF�Platform
and patent-pending MotionFusion™ technology address the
emerging needs of many mass-market consumer applications via improved
performance, accuracy, and intuitive motion- and gesture-based
interfaces. InvenSense technology can be found in consumer electronic
products including smartphones, tablets, gaming devices, optical image
stabilization and remote controls for Smart TVs. The company's
MotionTracking products are also being integrated into a number of
industrial applications. InvenSense is headquartered in Sunnyvale,
California and has offices in China, Taiwan, Korea, Japan, and Dubai.
More information can be found at�www.invensense.com.
About InfoMotion Sports
InfoMotion Sports Technologies (www.infomotionsports.com)
is the world's pioneering leader for innovating sports products that
quantify and digitize muscle-memory based athletic skills and for
managing online communities so that customers can share and compare
results. IST products serve as a platform to produce the world's first
player and team-specific information that enable rapid development of
muscle-memory skills. In addition, IST data collection and management
tools can be used to enable sophisticated media content, cutting edge
video game simulation, and real-time sports analytics and monitoring for
enhanced fan experiences. The company's sports-specific brands such as
94Fifty serve distinct customer needs for high-participation team
sports, and its products provide a foundation for pursuing the company's
vision: to allow athletes to compete with anyone, anywhere on the
planet, in real time.
©2013 InvenSense, Inc. All rights reserved. InvenSense, MotionTracking,
MotionProcessing, MotionProcessor, MotionFusion, MotionApps, DMP, and
the InvenSense logo are trademarks of InvenSense, Inc. Other company and
product names may be trademarks of the respective companies with which
they are associated.

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