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Grocery Server Announces Availability of New Digital Marketing Platform for Grocery Industry; Company Enabling Retailers, Publishers & Advertisers to Reach Millions of Online Shoppers
SEATTLE, WA, Feb 26, 2013 (MARKETWIRE via COMTEX) --
Grocery Server, a leading technology company that enables retailers
and brands to reach millions of consumers accessing the grocery
industry's largest network of food and lifestyle websites and online
applications, announced today the availability of the Grocery
Server(TM) digital marketing platform. Through this next-generation
technology, Grocery Server delivers 'real-time,' locally-marketed
grocery and food-related coupons, ads and offers to consumers on
behalf of participating merchants and brands.
How Americans cook, select recipes, plan their meals, purchase their
food and share their culinary secrets with others has significantly
changed over the past five years. Today, more than 40% of consumers
learn about food and meal plan via websites, apps and/or blogs, and
over 50% of consumers use social networking sites. (Source: The
Hartman Group and Publicis.)
Grocery Server is helping fuel this digital shift in consumer
behavior through its proprietary Grocery Server(TM) platform. The
company's technology aggregates local retail, e-commerce and coupon
offers and syndicates them via an API -- enabling Brands and
Retailers to reach consumers at their precise moment of inspiration
and decision. Grocery Server is the first technology provider to
deliver an 'end-to-end' online grocery shopping experience to
shoppers, helping them easily and quickly sort through thousands of
purchase options based on recipe searches and weekly promotions,
coupons and offers associated with local retail merchants and
grocers. Furthermore, Grocery Server combines online search tools
with an unparalleled database of local retail offers to display
thousands of branded products to millions of shopping lists on web,
mobile, social and email apps.
"Digital marketing and e-commerce are the future for our retail,
publisher and advertising partners and we're pleased to help them
attract and sell to a growing population of consumers leveraging the
web for their grocery shopping needs," commented Corbin de Rubertis,
Co-founder and CEO of Grocery Server. "The Grocery Server platform is
a unique solution that combines an expansive database of retail
advertisements, offers, coupons and recipes featured by local
merchants -- all of which provide shoppers with an incredibly
convenient, easy and cost-effective way to meal plan and grocery
shop. Grocery Server is uniquely positioned to connect all key
industry constituents and with our broad national reach, we're
providing the technology that will transition shoppers from the
traditional offline environment to online." For additional
information on Grocery Server visit groceryserver.com or contact
Grocery Server Sales directly at info@grocerserver.com.
About Grocery Server
Grocery Server is the leading digital
marketing platform for consumers' most frequent shopping trip:
groceries. Grocery Server connects millions of consumers to
hyper-relevant, hyper-local offers every day across dozens of food
and lifestyle websites, apps and emails. Grocery Server's ever
expanding network includes: AllYou and MyRecipes (Time, Inc.), Taste
of Home (RDA), Recipe.com (Meredith), ZipList (Conde Nast), Pushpins,
KeyRing (Gannett), Out of Milk and others. This network enables
Grocery Server to capture millions of digital interactions each day,
and to develop unprecedented insights into consumer planning and
pre-shopping behavior which can be used to plan and optimize digital
marketing campaigns. The company was founded by seasoned technology,
retail and marketing veterans, and is based in Seattle, WA and
Ottawa, Ontario. For more information, visit www.groceryserver.com.
Grocery Server PR Contact
Kristine Roberts
Email Contact
Tel: 206-310.5323
SOURCE: Grocery Server
http://www2.marketwire.com/mw/emailprcntct id=90CE20FCC77E02E1
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