Grocery Server Announces Availability of New Digital Marketing Platform for Grocery Industry; Company Enabling Retailers, Publishers & Advertisers to Reach Millions of Online Shoppers
(Marketwire Via Acquire Media NewsEdge) SEATTLE, WA -- (Marketwire) -- 02/26/13 --
Grocery Server, a leading technology company that enables retailers and brands to reach millions of consumers accessing the grocery industry's largest network of food and lifestyle websites and online applications, announced today the availability of the Grocery Server� digital marketing platform. Through this next-generation technology, Grocery Server delivers 'real-time,' locally-marketed grocery and food-related coupons, ads and offers to consumers on behalf of participating merchants and brands.
How Americans cook, select recipes, plan their meals, purchase their food and share their culinary secrets with others has significantly changed over the past five years. Today, more than 40% of consumers learn about food and meal plan via websites, apps and/or blogs, and over 50% of consumers use social networking sites. (Source: The Hartman Group and Publicis.)
Grocery Server is helping fuel this digital shift in consumer behavior through its proprietary Grocery Server� platform. The company's technology aggregates local retail, e-commerce and coupon offers and syndicates them via an API -- enabling Brands and Retailers to reach consumers at their precise moment of inspiration and decision. Grocery Server is the first technology provider to deliver an 'end-to-end' online grocery shopping experience to shoppers, helping them easily and quickly sort through thousands of purchase options based on recipe searches and weekly promotions, coupons and offers associated with local retail merchants and grocers. Furthermore, Grocery Server combines online search tools with an unparalleled database of local retail offers to display thousands of branded products to millions of shopping lists on web, mobile, social and email apps.
"Digital marketing and e-commerce are the future for our retail, publisher and advertising partners and we're pleased to help them attract and sell to a growing population of consumers leveraging the web for their grocery shopping needs," commented Corbin de Rubertis, Co-founder and CEO of Grocery Server. "The Grocery Server platform is a unique solution that combines an expansive database of retail advertisements, offers, coupons and recipes featured by local merchants -- all of which provide shoppers with an incredibly convenient, easy and cost-effective way to meal plan and grocery shop. Grocery Server is uniquely positioned to connect all key industry constituents and with our broad national reach, we're providing the technology that will transition shoppers from the traditional offline environment to online." For additional information on Grocery Server visit groceryserver.com or contact Grocery Server Sales directly at firstname.lastname@example.org.
About Grocery Server Grocery Server is the leading digital marketing platform for consumers' most frequent shopping trip: groceries. Grocery Server connects millions of consumers to hyper-relevant, hyper-local offers every day across dozens of food and lifestyle websites, apps and emails. Grocery Server's ever expanding network includes: AllYou and MyRecipes (Time, Inc.), Taste of Home (RDA), Recipe.com (Meredith), ZipList (Conde Nast), Pushpins, KeyRing (Gannett), Out of Milk and others. This network enables Grocery Server to capture millions of digital interactions each day, and to develop unprecedented insights into consumer planning and pre-shopping behavior which can be used to plan and optimize digital marketing campaigns. The company was founded by seasoned technology, retail and marketing veterans, and is based in Seattle, WA and Ottawa, Ontario. For more information, visit www.groceryserver.com.
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Source: Grocery Server
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