|[February 26, 2013]
Cypress's TrueTouch® and CapSense® Controllers Drive Capacitive Touchscreen And Buttons and Sliders in Sleek Interior of 2013 Toyota Avalon
SAN JOSE, Calif. --(Business Wire)--
Cypress Semiconductor Corp. (News - Alert) (NASDAQ: CY) today announced its TrueTouch®
and CapSense® controllers drive the capacitive touchscreen,
buttons and sliders in the new 2013 Toyota Avalon. The TrueTouch-based
7-inch capacitive touchscreen delivers very clear images and highly
responsive multi-touch performance for the navigation system and
infotainment control. The stylish, simple-to-adjust IntelliTouch™
capacitive buttons and slider controls for the audio and climate control
systems are based on CapSense. The touchscreen and CapSense controls
replace a resistive touchscreen and mechanical buttons respectively,
dramatically improving the look and functionality of the Avalon
interior. The control systems were designed by global automotive
supplier DENSO (News - Alert) for Toyota Motor Corporation.
"DENSO and Toyota are world renown for unmatched quality," said Hassane
El-Khoury, executive vice president of the Programmable Systems Division
at Cypress. "We are pleased that they have chosen to implement our
leading touch technology inside the interior of the Avalon. We look
forward to working on future projects as we establish Cypress as the
world leader in capacitive touch solutions for the automotive market."
"The engineers at DENSO and Toyota have delivered an elegant and
innovative touch-based user interface working with our team in Japan,"
said Kazuyoshi Yamada, Vice President of Japan Sales. "This is a
testament to the excellent quality of Cypress's automotive offerings."
In addition to TrueTouch and CapSense solutions, Cypress offers USB and
memory products for the automotive market. To learn more about Cypress's
automotive solutions, visit www.cypress.com/go/automotive.
Cypress's TrueTouch technology provides the industry's best noise
immunity, highest signal to noise ratio (SNR), fastest refresh rates,
lowest power consumption, and world's best accuracy and linearity. The
flexible TrueTouch solution allows customers to rapidly develop
leading-edge solutions without having to buy turnkey modules. They have
a choice of using touch sensors (glass or film) and LCDs from preferred
partners, and can develop innovative mechanical designs ranging from
flat to curved surfaces of varying thickness. Additional TrueTouch
information is available at touch.cypress.com.
Cypress's CapSense touch-sensing solutions have replaced over 4 billion
mechanical buttons in mobile handsets, laptops, consumer electronics,
white goods, automotive applications, and virtually any system that has
a mechanical button or switch, making Cypress the industry touch-sensing
leader. The CapSense portfolio, the industry's broadest and most
integrated, enhances industrial design and reliability with the most
noise-immune and water tolerant capacitive touch-sensing interfaces,
including proximity sensing where direct touch is not required. CapSense
proximity sensing provides power savings by activating an interface only
when needed while further enhancing industrial designs by only exposing
interfaces when necessary. Learn more about CapSense online at www.cypress.com/go/capsense.
Cypress delivers high-performance, mixed-signal, programmable solutions
that provide customers with rapid time-to-market and exceptional system
value. Cypress offerings include the flagship PSoC® 1, PSoC
3, and PSoC 5 programmable system-on-chip families and derivatives,
CapSense® touch sensing and TrueTouch® solutions
for touchscreens. Cypress is the world leader in USB controllers,
including the high-performance West Bridge® solution that
enhances connectivity and performance in multimedia handsets, PCs and
tablets. Cypress is also the world leader in SRAM memories. Cypress
serves numerous markets including consumer, mobile handsets,
computation, data communications, automotive, industrial and military.
Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.
Cypress, the Cypress logo, PSoC, TrueTouch, CapSense and West Bridge are
registered trademarks of Cypress Semiconductor Corp. All other
trademarks are property of their owners.
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