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Columbus Blue Jackets Select Phizzle as Digital Marketing Provider to Enhance the Fan Experience
SAN FRANCISCO, CA, Feb 25, 2013 (MARKETWIRE via COMTEX) --
Phizzle Inc., a leading technology provider of advanced mobile
marketing products and digital advertising solutions, today announced
an agreement with the Columbus Blue Jackets to power its mobile
marketing initiatives. Together, Phizzle and the Blue Jackets will
create campaigns designed to provide fans greater opportunities to
connect with the team while providing corporate partners the ability
to enhance their marketing initiatives. Making mobile an instrumental
aspect of the live event experience, Phizzle is providing the
Columbus Blue Jackets with data-driven tools that engage sports fans
across multiple communication channels, including text message, QR
codes, mobile Web, social media and more.
Phizzle's proprietary technology, Broadcaster iX(TM) can produce
real-time, interactive HD graphics for the Columbus Blue Jackets'
home games, enabling fans at Nationwide Arena to interact with the
team and corporate sponsors via their mobile phones and the digital
scoreboards. A variety of text messaging campaigns (pre, during,
post-event), can be activated to provide a fun, exciting and
participatory audience experience including alerts, Text-2-Win
promotions, Text-2-Vote polls, and Text-2-Screen contests.
Phizzle's innovative mobile communications platform combines powerful
functionality with an easy to use interface, enabling our extensive
client roster comprised of major sports teams to effectively engage
and foster deeper relationships with their fans, sponsors and
community members. Phizzle's technology allows the Columbus Blue
Jackets to instantly add fans to its database by having them engage
via their mobile device by either texting GOCBJ to 90561 or by
visiting BlueJackets.com/CBJTextAlerts.
"We are extremely fortunate to partner with the Columbus Blue
Jackets," said Ben Davis, CEO of Phizzle. "The Blue Jackets are
committed to providing a comprehensive digital marketing strategy to
effectively increase fan participation. Phizzle's technology is the
perfect solution to deepen that relationship."
"Phizzle is a natural partner for a professional sports team like the
Columbus Blue Jackets," said Marc Gregory, Vice President of Digital
Marketing and Media with the Columbus Blue Jackets. "We are excited
to be using Phizzle's mobile marketing tools to offer our fans the
opportunity to interact with the team."
About Phizzle
Phizzle Inc. is a leading technology provider of advanced mobile
marketing products and digital advertising solutions. Phizzle
redefines how brands effectively use digital and mobile marketing
tools to deliver revenue and results. Serving as a mobile channel for
brands to navigate through the digital landscape, Phizzle enables
clients and partners to deploy targeted and monetizable campaigns
through real-time results.
For more information, please visit Phizzle at www.phizzle.com or call
1-877-PHIZZLE (744-9953). On Facebook, please visit
www.facebook.com/phizzleinc and on Twitter, please follow us
@phizzle.
Media Contacts
Beth Trier
Phizzle
btrier@phizzle.com
415-285-6147
Karen Davis
Columbus Blue Jackets
kdavis@bluejackets.com
(614) 246-4310
SOURCE: Phizzle Inc.
mailto:btrier@phizzle.com
mailto:kdavis@bluejackets.com
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