YuMe Named Winner in First Digital Video AD Unit Competition From IAB Rising Stars Series
REDWOOD CITY, CA, Feb 25, 2013 (MARKETWIRE via COMTEX) --
YuMe, a leading provider of digital video brand advertising
solutions, has been named a winner in the 2013 Interactive
Advertising Bureau (IAB) Digital Video Rising Stars competition. The
IAB determined five creative Digital Video Rising Star ad unit
categories. After evaluating more than six dozen entries based on
user experience, branding, functionality, integration and adoption,
YuMe's Mobile Flip ad unit was selected as a winner in the
competition's "Full Screen" category.
The evaluation process included quantitative scoring to narrow down
the finalists, followed by thorough qualitative discussions to
determine the final winners. With consumers increasingly captivated
by digital video programming, the Digital Video Rising Stars
competition fosters digital advertising creativity and boosts larger
advertising spends across multiple screens.
"We're certainly honored to be selected as part of the IAB's ongoing
efforts to define industry standards in digital video advertising,"
noted Ed Haslam, Senior Vice President, Marketing, with YuMe. "This
recognition validates our leadership role in the industry, as we
continue to innovate and deliver cutting-edge digital video
advertising solutions across multiple screens for top brands."
The winning companies will work closely with the IAB Agency and Ad
Ops Working Groups throughout the year to define, build and implement
the industry's first-ever digital video ad format standard.
In addition to being named a winner in the IAB Digital Video Rising
Stars competition, YuMe has also been named a recipient of the 2012
IAB Overall Sales Excellence Award. The award was presented to YuMe
at the opening night of the IAB Annual Leadership Meeting on February
YuMe is a leading independent provider of digital video
brand advertising solutions. Its proprietary data-science driven
technologies and large audience footprint drive inventory
monetization and enable advertisers to reach targeted, brand
receptive audiences across a wide range of Internet-connected
devices. Designed to serve the specific needs of brand advertising,
YuMe's technology platform simplifies the complexities associated
with delivering effective digital video advertising campaigns in
today's highly-fragmented market. YuMe is a privately held company
headquartered in Redwood City, CA with European headquarters in
London and eight additional offices worldwide. The company is backed
by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla
Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and
WestSummit Capital. For more information, visit www.YuMe.com/pr,
follow @YuMeVideo and like YuMe on Facebook.
YuMe is a trademark of YuMe. All other brands, products or service
names are or may be trademarks or service marks of their respective
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