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TMCNet: McKinney Releases Beer-Dispensing Arcade Game

[February 22, 2013]

McKinney Releases Beer-Dispensing Arcade Game

Feb 22, 2013 (Close-Up Media via COMTEX) -- The McKinney Ten Percent announced Beercade, created for Big Boss Brewing Company, is a beer-dispensing arcade game that takes the snore factor out of beer sampling.

According to a release, instead of being served by a distracted bartender, wired beer rep or harried festival worker, beer lovers get to fight until the end for a sample of Big Boss' beers.

Beercade was created in-house by McKinney from the Flash-based game, The Last Barfighter, to the arcade machine itself. Players choose one of five characters representing the five year-round Big Boss brews: Hell's Belle, Bad Penny, Angry Angel, Blanco Diablo and High Roller. In what looks like a standard biker bar, the players fight in three rounds using basic fighting moves like punches and kicks, as well as signature moves like fire throwing, unicorn horn impaling and butt slaps. The best player of the three rounds wins, and a sample of beer is automatically dispensed via the Beercade taps.

"Beercade uses a custom-made system that re-utilizes certain retro nostalgic arcade machine user actions for its concept," said McKinney Creative Technologist Adam Carroll. "Its coin slot has been replaced with a few drip trays, cupholders and motion sensors to accept a cup in place of a quarter. When we started, we were trying to find a way for retro arcade machines to live again, and when we brought the idea to our client Big Boss Brewing, they jumped on board." "I grew up playing video games, and I remember stacking quarters at the old arcades waiting in line to show off my virtual fighting skills. And I think it's a nostalgic experience a lot of people identify with," said Associate Creative Director Owen Tingle. "I've also grown to appreciate the craft and skill it takes to make good-tasting beer. So to combine these two passions into a unique experience other people can enjoy was just awesome." "The Last Barfighter is a latest tool in the Big Boss arsenal. It's a secret weapon that really showcases our beer brands in a fun, interactive, beer-dispensing video game with retro-cool appeal!" said Dave Roger, Big Boss Brewing's marketing and distribution manager. "We plan on featuring the Last Barfighter at events that help raise funds and awareness for our charitable partners in the communities we serve.

McKinney is an advertising agency.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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