[February 21, 2013]

CiiNOW, Inc. Announces Cloud Gaming Partnership With GAME

CiiNOW, Inc.,^�a leader in Cloud Gaming technology and branded gaming platforms, today announced a new trial with GAME,�the UK's specialist retailer of computer and�video games. Under the agreement,�GAME will begin a series of managed trials, utilizing CiiNOW's proprietary Cumulus cloud-based video game streaming technology, in order to offer customers instant access to a catalogue of console-class titles playable on virtually any PC or Mac, set-top box, tablet, Smart TV, or mobile device. It is anticipated that a full service may launch in the second half of 2013 in the UK.

"GAME has been the place to get great video game content in the UK, and we are excited to support their ambition to provide customers with a device-agnostic, immersive gaming experience," said Ron Haberman, CEO and Co-Founder, CiiNOW, Inc. "With the incorporation of CiiNOW's cloud-based technology, GAME's customers will now experience instant gaming like never before."

"As the face of gaming changes, it's vital that we stay at the forefront," said Martyn Gibbs, CEO of GAME. "We believe in providing our customers with access to great games in every gaming arena and these trials will help shape how we do that. By using CiiNOW's scalable cloud-based gaming technology, we will be able to offer our broad customer base an instant and exciting entertainment experience."

About CiiNOW, Inc.

CiiNOW, Inc. leverages Cloud technology and innovation to deliver an instant, high quality gaming experience across screened devices. The company's patent-pending hardware and server management technology are architected to maximize virtualized data center environments to deliver games through PCs, Macs, set-top boxes, tablets, smart TVs, and mobile devices. The CiiNOW platform, Cumulus, moves beyond the world of software upgrades and hardware constraints, and enables service providers and game developers to capitalize on the lucrative gaming market as it transitions from physical media to pure digital distribution. CiiNOW, Inc. is funded by Alcatel-Lucent (News - Alert) Ventures, Foundation Capital, and AMD Ventures. For more information, please visit http://www.ciinow.com.

About GAME

GAME Retail Ltd. is the UK's leading high-street videogames retailer. Formed in April 2012, GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through their app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit www.game.co.uk.

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