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TMCNet:  F-Secure Personal Cloud Service Selected to Power 'BT Cloud'

[February 20, 2013]

F-Secure Personal Cloud Service Selected to Power 'BT Cloud'

SAN JOSE, CA, Feb 20, 2013 (MARKETWIRE via COMTEX) -- F-Secure's Personal Cloud Service has been selected by BT to power 'BT Cloud,' a new personal cloud service that will enable millions of UK customers to safely back up and share photos, videos and personal files across their mobile, tablet or PC.

BT, one of the world's leading providers of communications solutions and services, recognized that its consumer broadband customers needed a solution that would safely store and deliver their music, videos, photos, documents and other personal content. It chose F-Secure Personal Cloud Service as it offered a truly device-agnostic user experience for PCs, Macs, smartphones and tablets and matched BT's cloud vision. F-Secure Personal Cloud Service also met BT's high standards of ease of use, security and accessibility. Most importantly, F-Secure has a track record of delivering award-winning carrier solutions for more than 200 operators worldwide, providing the foundation to forge a truly innovative partnership.

The results of a recent survey, conducted by GfK on behalf of F-Secure(1), highlights the growing importance to UK consumers of personal digital content. Over three-quarters (78 percent) of respondents stated that the content on their devices was more valuable than the device itself, with 43 percent of those surveyed having lost valuable content in the past. Sixty percent of respondents are considering using a cloud storage, synchronization and back-up solution to protect their digital assets. However, when it came to looking for a provider of a cloud storage solution, 67 percent of respondents stated that they would trust their broadband provider to safely store and protect their personal content.

James Taqvi, head of connected home at BT, said, "Our objective is to offer our customers a superior broadband service. Customers told us they wanted help keeping their digital memories safe and unlocking their digital lives through easy access to their files. The idea for BT Cloud was born and we turned to F-Secure to help develop and power this new service." Taqvi added, "We wanted BT Cloud to make it as easy as possible for customers to store and interact with their content. We are confident that BT Cloud will not only provide customers with peace of mind, but it will do so with an intuitive and engaging user experience." Samu Konttinen, executive vice president, customer & market operations, explained, "It's great to see our Personal Cloud Service being used to develop new services across highly respected global operators such as BT. Personal cloud services are rapidly moving from a supplementary element to a central tenant of any operator's new services strategy. Customers are looking for a company they can trust to safely store their photos and videos. They want to easily access personal content anywhere and they want to share photos and videos from their mobile, TV, PC or tablet without fear of loss, corruption or privacy issues." Konttinen continued, "BT Cloud is a compelling proposition to the UK market and I believe it has the power to augment and add value to BT's current consumer broadband offering. We are very excited to be part of BT's continued digital evolution." F-Secure is offering safe cloud services through more than 100 operator partners around the world and securely stores billions of photos, videos, documents and other files for millions of end customers globally. Located in five data centers on three continents, F-Secure's ever-increasing cloud content currently makes up several petabytes of data.

To use BT Cloud, residential BT broadband customers simply download an application onto their chosen device and their personal content will automatically be backed up into their own personal cloud. Their content will then be synchronized and made accessible on any device, anywhere and anytime of the day. What's more, the uniform user interface across Windows, Mac, iOS and Android devices will ensure that content is viewed in the same format whatever device is being used.

(1) GfK "F-Secure Global Consumer Survey UK". Survey conducted in May - June 2012 across the UK with 600 respondents.

About F-Secure While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd.

f-secure.com | twitter.com/fsecure | facebook.com/f-secure Media Contact: Melanie Lombardi LEWIS PR for F-Secure 415.432.2400 Email Contact SOURCE: F-Secure Inc.

http://www2.marketwire.com/mw/emailprcntct id=CECD116102918634

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