|
WebbMason Demos New Integrated Marketing Solutions for Franchises at IFA Conference
LAS VEGAS, NV, Feb 18, 2013 (MARKETWIRE via COMTEX) --
WebbMason (http://www.webbmason.com), an integrated marketing
solutions and services company headquartered in suburban Baltimore,
today announced integrated marketing capabilities specially designed
for franchise operators. The new services will be on display at the
International Franchise Association (IFA) Conference, Booth #271, MGM
Grand Hotel, Las Vegas, NV February 18-19. The company will also
showcase new user interface capabilities for its MarketingBench(TM)
distributed marketing management platform, a popular tool among many
franchise organizations.
WebbMason is bringing its award-winning integrated services portfolio
to the franchise industry with offerings that include
business-intelligent website design, Smart Direct Mail
(database-driven direct mail and personalized microsite development),
social media and mobile capabilities. The combination delivers a
powerful marketing palette for franchises looking to expand their
opportunities for engaging with prospects and customers, driving
loyalty programs, and building their brand. WebbMason also provides
cross-channel analytics and reporting dashboards to help franchises
maximize their market return on investment.
Of special interest for franchisors are website solutions that enable
both global and local levels of site content control allowing
corporate marketers to set broad standards while giving regional
operators the ability to personalize their sites with different
promotions and imagery. The new services also include analytics for
web storefronts and one-stop web portals that offer users a single,
secure company-branded place to go for all their online needs.
"WebbMason is developing commercial websites for our franchisees and
continues to help us create and execute direct marketing campaigns
that really work for our brands," said Keith Ernst, Director of
Stores for Franchise Concepts, Inc. FCI, franchisor of Deck The
Walls, The Great Frame Up, and Framing & Art Centre, was an early
adopter of WebbMason's integrated services. "WebbMason is bringing
together all of our multichannel efforts into a unified platform and
their analytics help ensure our franchisees are getting the most out
of their marketing budget."
WebbMason helps franchises support new store openings, open houses,
tradeshow exhibits and other franchise events with promotional
marketing strategies, email marketing campaigns, targeted direct mail
marketing, collateral print management, and more.
Distributed Marketing Management Made Easy with MarketingBench
WebbMason has also announced user interface enhancements for
MarketingBench, its digital distributed marketing management system.
MarketingBench is used by franchises to streamline the management,
customization, and delivery of print materials, promotional items,
point of sales, and other branded marketing and business materials.
New features include single sign-on capabilities to make sourcing
print and promotional products fast and easy, streamlined workflow
that allows users to preview branded items for approval and a new
checkout function that displays order and payment information on one
easy-to-follow page.
With MarketingBench, franchise branding is easily protected
system-wide. Corporate administrators have access to enhanced
reporting capabilities and analytics to accurately monitor item
usage, co-op spending accounts and more.
"MarketingBench allows franchisees to procure branded products
quickly and easily, while providing the franchisor with the
analytics, tracking and reporting capabilities to oversee marketing
spend and protect the integrity of their brands," said Connie Truan,
AVP, MarketingBench Services for WebbMason.
About WebbMason
Founded in 1989, WebbMason is one of the
fastest-growing integrated marketing solutions and services providers
in the United States. It helps marketers and operations professionals
manage brand consistency, streamline processes and save money through
a combination of industry expertise, technology innovation, and
superior customer service. Solutions include distributed marketing
management (WM MarketingBench(TM)), on-demand document printing (WM
DocBuilder) and online workflow management (WM Connect), in addition
to website development, PURL design, search, email marketing, social
media and data analytics. WebbMason has 21 sales offices and seven
warehousing, distribution and fulfillment locations throughout the
US. Learn more at http://www.webbmason.com.
Follow us on Twitter: @WebbMason - #WMatIFA
Contact:
Carol Wolicki
Vice President, Marketing
410-785-1111 ext. 1111
Email Contact
Jeff Hodnett
Corporate Communications
978-766-0270
Email Contact
SOURCE: WebbMason
http://www2.marketwire.com/mw/emailprcntct id=CE37E8A21D49AE07
http://www2.marketwire.com/mw/emailprcntct id=69A29850C7E3D981
[ InfoTech Spotlight's Homepage ]
|
