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Video from Synaptic Digital and General Motors: Chevrolet's Small Cars Gain Traction in All Weather, Sales
Detroit, Feb 15, 2013 (GLOBE NEWSWIRE via COMTEX) --
With increasing numbers of Chevrolet's small cars on the road
as the weather turns for the worst, owners can drive confidently in
conditions from tropical storms in Florida to the icy streets of
Minnesota.
See video from General Motors at:
http://gm.synapticdigital.com/GLOBAL/Chevrolet/small-car-safety-in-bad-weather/s/dff52055-f0f9-431e-bf93-2dcce2adba43
Stereotypes abound: smaller vehicles can't handle bad weather
safely and smoothly. Chevrolet is disproving these beliefs by
testing Cruze, Sonic and Spark in conditions beyond snow and ice, enabling
class-competitive safety, and equipping the line-up with more
advanced technologies than ever before.
"We've seen an 11 percent sales increase of Chevrolet small cars
since last year," said Jim Federico, executive chief engineer,
General Motors Small Cars. "These small cars are designed for
consumers, climates and terrains around the country. Coupled with a
number of advanced technologies, people can rest assured that our
smallest cars will perform well when any inclement weather rolls
in."
Both Cruze and Sonic have earned five-star overall safety
ratings by the National Highway Traffic Safety Administration
(Sonic is the only car in its segment to achieve this) and Top
Safety Pick designation from the Insurance Institute for Highway
Safety (IIHS).
Chevrolet small cars can help keep drivers safe and on the road
due in part to safety technologies found in larger vehicles and
SUVs, such as standard StabiliTrak electronic stability control
with rollover mitigation, traction control and anti-lock
brakes.
The Cruze, Sonic and Spark raise the bar for small car safety.
With six months of standard OnStar on these vehicles, specially
trained emergency advisors can send the vehicle's precise GPS
location to emergency responders.
The Chevy small car trio also undergoes a variety of durability
tests.
In addition to live road testing, Chevrolet also simulates the
unpredictable in a variety of tests at GM's Milford Proving Ground.
Winter-mimicking tests like the Salt Mist Facility, Salt
Splash Road, and Corrosion Booth repeatedly expose vehicles'
exteriors and underbodies to salt, water and dirt. .
"Our small cars are safer and more capable year round than ever
and still offer versatility for winter fun with leading cargo
capacity to fit anything from your snowshoes to shopping bags,"
said Federico.
Chevrolet's mini, small and compact car sales followed a
successful 2012 by surpassing 25,000 units in January and were up
18 percent.
To learn more about Chevrolet's small car offerings, visit the
Chevrolet
Cruze and Chevrolet
Sonic/Spark Facebook pages, and follow on Twitter
at @ChevyLife.
Registered journalists can access video, audio, text, graphics
and photos at http://www.thenewsmarket.com.
CONTACT: Annalisa Bluhm, Cruze, Sonic and Spark
Chevrolet Communications
586-713-5907
annalisa.bluhm@chevrolet.com
Synaptic Digital, New York
mediadesk@synapticdigital.com
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