|[February 15, 2013]
Reebok Launches Bold Yoga Collection
BOSTON --(Business Wire)--
is bending the rules and defying convention with a fresh and exciting
new take on yoga. Alongside partnering with world-renowned yoga expert
Tara Stiles, the brand is launching a new apparel collection, bringing
flair to women's yoga for Spring Summer 2013.
Reebok Launches Yoga Collection with Tara Stiles (Photo: Business Wire)
Inspired by her rebellious approach to yoga, Reebok decided to work with
Tara to ensure that the yoga
collection combines expertise and insight with the brand's rich
fitness heritage. Super stylish yet implicitly functional, the
collection is designed to complement and adapt to women's bodies during
"I'm really excited about how women are going to react to the designs
and stylish silhouettes," says Tara, "they are fun andfashionable but
also practical, super soft and comfortable. The collection adapts
perfectly from the studio and gym to the street, which is definitely
what I'm all about."
Tara worked closely with the design team, bringing her expert eye to the
process and ensuring that functionality was seamlessly combined with the
overall aesthetic. The final collection is effortlessly cool - designed
to make women feel empowered while they workout.
Using bold statement graphics and contemporary urban designs, the Reebok
Yoga collection includes; the Reebok Hoodie, a cozy cropped pullover,
the Yoga French Terry Pant, a minimalist pant designed with a French
terry fabric construction for a skinny look and the bold, chic Yoga
Pocket Tank, created with a flattering longer fit and 'Who Made the
Rules' graphic print.
Tara continued, "For me, Reebok has always been THE women's
fitness brand. It has such a strong, progressive and empowering attitude
towards women being active and staying healthy - it just feels like a
natural fit for us both."
The Reebok Yoga collection reinforces the sportswear brand's dedication
to women's fitness by focusing on the many physical and social benefits
of yoga. To further underline this commitment, Tara's role with Reebok
Yoga will evolve in the future to extend beyond the product design
Barbara Ebersberger, Vice President Studio Fitness, says, "Our goal with
Reebok yoga is to encourage women's enthusiasm for health and exercise
by getting involved with yoga - whether they are seasoned yoga
practitioners or have never tried it before. We are passionate and
wholeheartedly dedicated to women's fitness which is why yoga is such a
key part of our business. Tara's rebellious take on such a traditional
discipline is what makes her a perfect partner with our brand. It's this
attitude and approach that the apparel collection draws inspiration
from. She is passionate about what she does best and we know she will
bring something very special to Reebok Yoga."
Reebok International Ltd., headquartered in Canton, MA, USA, is a
leading worldwide designer, marketer and distributor of sports, fitness
and casual footwear, apparel and equipment. An American-inspired global
brand, Reebok is a pioneer in the sporting goods industry with a rich
and storied heritage in running, training and fitness. A subsidiary of
the adidas Group, Reebok operates under multiple divisions of the Reebok
brand, Reebok-CCM (News - Alert) Hockey and the Sports Licensed Division. For more
information, visit www.reebok.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130215005782/en/
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