[February 14, 2013]

Choice Logistics VP Wins Supply Chain Award

Choice Logistics, Inc., the leading provider of critical service parts logistics, announced that Chuck Robinson, Vice President of Account Services, was named a "Pro to Know" today by Supply & Demand Chain Executive magazine. Robinson was nominated for leading initiatives that nurture new clients, balance service levels against costs, and build customer loyalty.

"I encourage my team and our clients to think of the service supply chain as a primary driver of profitable revenue and brand loyalty," said Chuck Robinson. "Just as an extended warranty can be more profitable than the product it covers, premium services boost both the top and bottom lines of technology companies that serve customers with high-availability requirements."

Chuck witnessed the supply chain's significant contribution to brand image, customer loyalty and profitability when serving as a critical liaison between senior retail executives and distribution partners at Starbucks Coffee Company, where a consistent worldwide brand experience merits a premium from consumers. At Choice Logistics, he keeps his account teams focused on the end use of the technology being supported, whether an ATM available 24/7 for self-service banking or a radiation delivery system treating cancer patients on a stringent schedule.

About Chuck Robinson

Chuck Robinson has more than sixteen years' experience in logistics and distribution, living abroad for nearly a decade to direct supply chain operations on all seven continents. At Ericsson (News - Alert) Telecommunications, he established the UK supply chain operations for the Energy Systems division and led the merger and realignment of supply chain functions between Ericsson and Emerson (News - Alert) across Eastern and Western Europe.

Chuck joined Choice Logistics in 2007 as Vice President, International Operations, and began to build the company's global trade organization with solutions for importer/exporter of record, standard trade and compliance, broker relations, and product certifications. Named Vice President of Account Management in 2010, Chuck redefined client support roles and expanded his team's focus to continually align the service supply chain with clients' business objectives.

About Pros to Know

The Supply & Demand Chain Executive "Pros to Know" program honors leaders whose initiatives prepare their companies' supply chains for times ahead. Complete awards coverage will appear in the March 2013 edition of Supply & Demand Chain Executive in print and online at www.sdcexec.com.

About Choice Logistics

Choice Logistics provides customized logistics solutions that meet the high-availability requirements of global technology manufacturers and third-party service organizations.�Strategic stocking locations, dependable transportation solutions, a unified technology platform, and a performance-driven culture turn time-critical systems support into premium service offerings that generate profitable revenues, strong reputations, and close customer relationships.

To learn why industry leaders such as Avaya, Bayer Healthcare, Cisco, Dell, and EMC (News - Alert) trust Choice Logistics as their service parts logistics partner, call 1-800-593-2108, or visit www.choicelogistics.com.

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