Spreadtrum Communications expands partnership with Facebook
Feb 14, 2013 (Datamonitor via COMTEX) --
Spreadtrum Communications, Inc., a semiconductor provider in China, has expanded its partnership with Facebook to enable users around the world outside of China to access Facebook on Android smartphones designed with Spreadtrum's smartphone chipsets.
With this partnership, Spreadtrum will collaborate with Facebook on platform testing and optimization of the user's application experience on Spreadtrum's mobile platform prior to the release of new versions of Facebook software. This will accelerate the availability of Facebook's most updated features to handset makers and ensure a high quality consumer experience, Spreadtrum Communications said.
Spreadtrum already distributes Facebook software as a pre-loaded application as part of its turnkey smartphone platform. This turnkey solution brings the mobile baseband/apps processor, protocol software, operating system and reference design together as a complete solution that reduces the engineering investment and design time required to bring handsets to market.
This business model is particularly important to China-based handset makers that export their products to local brands in overseas markets such as Latin America, Southeast Asia, Africa and India. The distribution agreement covers handsets shipped to global end markets with the exception of China.
"We are pleased to work with Spreadtrum to deliver a high quality application experience to many of the consumers around the world who will be buying smartphones for the first time in 2013," said Vaughan Smith, vice president of Mobile Partnerships and Corporate Development at Facebook.
"Working with Spreadtrum will extend Facebook's reach in emerging markets, leveraging the rapid shift from feature phones to smartphones that is now taking place globally."
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