|
| [February 13, 2013] |
 |
Wrapp Selects Braintree to Power Payments
CHICAGO --(Business Wire)--
Braintree,
the fastest growing payments platform for online and mobile commerce,
today announced Wrapp,
the social gifting app that allows consumers to send free and paid
digital gift cards using mobile devices or the web, has selected the
company as its payments provider. In addition to using the sophisticated
platform, Wrapp will soon be available on Venmo
Touch in the US, Braintree's new service that enables one touch
payments across multiple mobile applications.
Braintree's presence in more than 40 countries worldwide, and its
capability to process payments in more than 130 different currencies,
provides companies like Wrapp, currently available in eight countries,
with the ability to support their current markets and rapidly enter new
markets seamlessly. As a key influencer in the European start-up
community, Wrapp continues to lead the pack by focusing on the quickly
growing mobile industry and Braintree helps deliver on the customer
experience by enabling one touch checkout, not only within the app, but
now across apps.
"Wrapp is an innovative company, not only changing the way people
purchase, send and receive digital gift cards, but also how retailers
build their brand and relationships with their customers," said Klas
B�ck, General Manager of International Payment Strategy at Braintree.
"By providing new technology, like Venmo Touch, and with our
capabilities around the globe, we look forward to helping accelerate
Wrapp's international expansion and improving the mobile payment process
for their customers."
"Braintree understands the importance of mobile commerce and has removed
the currency barriers that often come with operating in multiple
markets," said Hjalmar Windladh, CEO and co-founder of Wrapp, used by
over 1 million consumers to give 8.3 million digital gift cards in the
last 15 months. "By using Braintree to process payments, we can focus on
growing and improving our social gifting service, knowing that the
checkout process will always be consistent and super simple for our
users."
In addition to Wrapp, Braintree has already helped many brands quickly
grow internationally, including leading companies such as Fab, Uber and
HotelTonight. Braintree currently enables one touch purchases for over
35 million consumers across thousands of e-commerce sites and
applications by storing consumers' payment information for future use at
those merchants and with Venmo Touch, is currently extending these
capabilities across apps.
About Braintree
Braintree is the fastest growing payment platform for online and mobile
businesses, offering all the tools merchants need to accept payments and
provide consumers a frictionless experience at checkout. Braintree
provides merchants with a secure
payment gateway, merchant account, recurring billing, credit card
storage, and mobile
payments as well as industry-leading customer service and an
easy-to-integrate API. Braintree operates internationally, and allows
merchants in 40 countries in North America, Europe and Australia to
accept payments in over 130 currencies. Braintree's consumer brand,
Venmo, offers a digital wallet that makes it easy for consumers to make
payments to friends and apps on mobile devices.
Braintree's solutions have been proven to scale and support many of the
most discerning, high-growth companies on the web, including Rovio/Angry
Birds, LivingSocial (News - Alert), Airbnb, Fab.com, OpenTable, Uber, LevelUp and
HotelTonight. Founded in 2007, Braintree is now processing more than $6
billion annually from over 4,000 merchants, $1.5 billion of which is on
mobile. Braintree enables single-click, frictionless purchasing at
checkout for more than 35 million consumers. Visit Braintree at
www.braintreepayments.com and on Twitter (News - Alert)
@braintree.

[ InfoTech Spotlight's Homepage ]
|