[February 07, 2013]

Nanigans Releases ROI-Based Advertising Solution for Facebook Mobile

Nanigans, Inc. has released the industry's first true ROI measurement and optimization solution for Facebook (News - Alert) mobile advertising. The solution empowers mobile app developers to acquire profitable customers at scale quickly and cost efficiently, leveraging real-time analytics, predictive algorithms and automated bidding and ad management to maximize lifetime return on ad spend.

With overwhelming interest from Nanigans' current customers, more than twenty leading app developers in gaming and retail are implementing Nanigans' ROI-based mobile advertising solution, including Fab, TinyCo and Wooga.

Facebook offers an unmatched audience of 680 million potential customers on mobile, alongside a wealth of rich demographic, psychographic and behavioral data to reach them. However, until now, mobile app developers only had insight into how their ad spend drove installs, without an understanding of how those installs generated in-app purchase revenue. Nanigans' technology solves these challenges.

Extending Nanigans' Ad Engine™ platform capbilities on desktop to mobile, mobile developers can now spend their marketing dollars intelligently and efficiently by quickly identifying profitable customers -- those who generate more in-app purchase revenue over the long-term than the cost to acquire them. By focusing on the lifetime return generated by audiences as opposed to only the cost to acquire them or the immediate revenue they generate, Nanigans identifies an app's most profitable customers and automates media buying decisions to find more of them.

"In a world where companies often over-spend to drive mobile app installs without insight into the quality of those installs, we're excited to provide the first Facebook mobile advertising solution that optimizes for true lifetime return on ad spend. We built this alongside our customers, who represent some of the world's largest app developers and leading performance marketers, and are excited to offer the solution more broadly," shared Ric Calvillo, co-founder and CEO of Nanigans.

Mobile app developers in sectors ranging from gaming to ecommerce can leverage Nanigans' Facebook mobile advertising solution and benefit from:

• Scaling Profitably: Acquire customers quickly and intelligently with an understanding of how various audiences engage and monetize after clicking Facebook ads and installing an app. With an understanding of how people convert and monetize in mobile apps after engaging with Facebook ads, Ad Engine automates bidding of future ad spend to surpass lifetime ROI goals.
• Lifetime ROI Optimization: Ad Engine is the only Facebook advertising platform with lifetime ROI optimization. Nanigans customers benefit from a deep understanding of how people engage and monetize across their apps and over their lifetime, now on both desktop and mobile.
• Cross-Platform Insights: For developers with mobile and desktop apps, Nanigans' platform offers insights into monetization patterns of customers acquired on mobile as compared to those acquired on desktop. Advertisers have access to over 100 reporting metrics, from expected ROI to revenue per purchasing user.

Nanigans is committed to delivering lifetime ROI on behalf of the world's leading app developers, and is compliant with Facebook's data and advertising policies. To learn more about licensing Nanigans' Ad Engine to grow and monetize your mobile application, contact info@nanigans.com.

® Facebook is a registered trademark of Facebook, Inc.

About Nanigans, Inc.

Nanigans is transforming how marketers acquire and remarket to customers. By harnessing the power of lifetime value to inform more intelligent and efficient media buying, the company is moving the industry away from buying on a cost-per-click and cost-per-action basis to a lifetime ROI basis.

Nanigans' Ad Engine™ is the only advertising platform that measures, predicts and optimizes for lifetime ROI on both desktop and mobile. Chosen by the world's leading performance marketers in sectors such as retail and gaming, Ad Engine delivers over 2 billion Facebook ad impressions every day that drive over 2.5 million daily conversion events such as purchases.

Nanigans was founded in 2010 as an early Facebook Ads API developer and was recently designated by Facebook a Strategic Preferred Marketing Developer (sPMD). Backed by Avalon Ventures and with offices in Boston, New York, San Francisco and London, Nanigans has over 85 employees and is growing rapidly. To learn more visit: http://www.nanigans.com.

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