|[February 07, 2013]
Nanigans Releases ROI-Based Advertising Solution for Facebook Mobile
BOSTON --(Business Wire)--
Inc. has released the industry's first true ROI measurement and
optimization solution for Facebook (News - Alert) mobile advertising. The solution
empowers mobile app developers to acquire profitable customers at scale
quickly and cost efficiently, leveraging real-time analytics, predictive
algorithms and automated bidding and ad management to maximize lifetime
return on ad spend.
With overwhelming interest from Nanigans' current customers, more than
twenty leading app developers in gaming and retail are implementing
Nanigans' ROI-based mobile advertising solution, including Fab,
Facebook offers an unmatched audience of 680
million potential customers on mobile, alongside a wealth of rich
demographic, psychographic and behavioral data to reach them. However,
until now, mobile app developers only had insight into how their ad
spend drove installs, without an understanding of how those installs
generated in-app purchase revenue. Nanigans' technology solves these
Extending Nanigans' Ad
Engine™ platform capbilities on desktop to mobile, mobile
developers can now spend their marketing dollars intelligently and
efficiently by quickly identifying profitable customers -- those who
generate more in-app purchase revenue over the long-term than the cost
to acquire them. By focusing on the lifetime return generated by
audiences as opposed to only the cost to acquire them or the immediate
revenue they generate, Nanigans identifies an app's most profitable
customers and automates media buying decisions to find more of them.
"In a world where companies often over-spend to drive mobile app
installs without insight into the quality of those installs, we're
excited to provide the first Facebook mobile advertising solution that
optimizes for true lifetime return on ad spend. We built this alongside
our customers, who represent some of the world's largest app developers
and leading performance marketers, and are excited to offer the solution
more broadly," shared Ric Calvillo, co-founder and CEO of Nanigans.
Mobile app developers in sectors ranging from gaming to ecommerce can
leverage Nanigans' Facebook mobile advertising solution and benefit from:
Scaling Profitably: Acquire customers quickly and intelligently
with an understanding of how various audiences engage and monetize
after clicking Facebook ads and installing an app. With an
understanding of how people convert and monetize in mobile apps after
engaging with Facebook ads, Ad Engine automates bidding of future ad
spend to surpass lifetime ROI goals.
Lifetime ROI Optimization: Ad Engine is the only Facebook
advertising platform with lifetime ROI optimization. Nanigans
customers benefit from a deep understanding of how people engage and
monetize across their apps and over their lifetime, now on both
desktop and mobile.
Cross-Platform Insights: For developers with mobile and desktop
apps, Nanigans' platform offers insights into monetization patterns of
customers acquired on mobile as compared to those acquired on desktop.
Advertisers have access to over 100 reporting metrics, from expected
ROI to revenue per purchasing user.
Nanigans is committed to delivering lifetime ROI on behalf of the
world's leading app developers, and is compliant with Facebook's data
and advertising policies. To learn more about licensing Nanigans' Ad
Engine to grow and monetize your mobile application, contact firstname.lastname@example.org.
® Facebook is a registered trademark of Facebook, Inc.
About Nanigans, Inc.
is transforming how marketers acquire and remarket to customers. By
harnessing the power of lifetime value to inform more intelligent and
efficient media buying, the company is moving the industry away from
buying on a cost-per-click and cost-per-action basis to a lifetime ROI
Engine™ is the only advertising platform that measures, predicts and
optimizes for lifetime ROI on both desktop and mobile. Chosen by the
world's leading performance marketers in sectors such as retail and
gaming, Ad Engine delivers over 2 billion Facebook ad impressions every
day that drive over 2.5 million daily conversion events such as
Nanigans was founded in 2010 as an early Facebook Ads API developer and
was recently designated by Facebook a Strategic
Preferred Marketing Developer (sPMD). Backed by Avalon Ventures and
with offices in Boston, New York, San Francisco and London, Nanigans has
over 85 employees and is growing rapidly. To learn more visit: http://www.nanigans.com.
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