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CCC Announces MirrorLink Tagline Contest Winners
BEAVERTON, Ore. --(Business Wire)--
The Car
Connectivity Consortium (CCC), an organization driving global
technologies for phone-centric car connectivity solutions, today
announced first-, second- and third-place winners of its first and very
popular MirrorLink Tagline Contest. The CCC invited drivers and
passengers from around the world to submit witty one-liners to capture
the best of what MirrorLink offers in the way of ease of use and
increased safety on today's roads.
The three winning taglines are:
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First Place: MirrorLink: Connect and ride,
submitted by Ronja Holzinger of Edgware, UK
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Second Place: MirrorLink: Drive safer. Drive
smarter. Drive connected., submitted by Deborah O'Donoghue of
Eastbourne, UK
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Third Place: MirrorLink: Reinventing hands-free,
submitted by Luis Vera-Tadeo of Hawthorne, CA (News - Alert)
All three winners will receive a MirrorLink-enabled Sony
XAV 601BT and compatible smartphone.
"The MirrorLink tagline contest was a great way to involve car and tech
enthusiasts around the world in the very exciting endeavor of finding
the best way to describe what MirrorLink does for the connected driving
experience," said Mika Rytkonen, president and chairman of the CCC. "The
CCC was very encouraged by the level of participation and by the many
variations on how to communicate the most important facets of our
technology. We hope to provide more avenues via social media for
consumers in the connected-car ecosystem to share their voice."
The MirrorLink tagline contest began on November 13, 2012 and attracted
hundreds of taglines from around the world. The competition concluded on
January 15, at which time the CCC steering committee carefully judged
entries.
"The CCC would like to thank all participants for the wit, humor and
insightfulness found in every entry," said Alan Ewing, executive
director of the CCC. "We hope to keep the dialogue very much open and
encourage all interested parties to share their thoughts with us at any
time and via the medium of their choice."
About the Sony XAV-601BT
The new XAV-601BT in-dash A/V receiver features a high-quality, double
DIN WVGA display with full touch screen capability and universal
smartphone connectivity, enabling users to control music and apps with
their compatible smartphones. In addition to streaming compatible
smartphone screen content to the in-dash screen, the device features
Passenger App Control®, which allows connection of an iPhone (News - Alert)® or iPod®
(via USB) to the system. The XAV-601BT features an advanced graphical
user interface with three-dimensional screen visualizers and ultra-fast
response. Users have the freedom to customize the receiver's wallpaper
or choose from a number of preset screen visualizers. The interface also
displays album artwork during music playback. The system works with
Pandora (News - Alert)® on iPhone®, Android®, and Blackberry® phones, and is SiriusXM
Satellite Radio ready. Sony's Advanced Sound Engine with EQ7 allows
customization of audio settings for a truly impressive listening
experience. In addition, the XAV-601BT model has a fully detachable
faceplate. The XAV-601BT is available for about $550 at Sony Stores,
online at www.sony.com/car
as well as throughout the Sony Authorized Dealer Network nationwide.
About the Car Connectivity Consortium
The CCC is dedicated to cross-industry collaboration in developing
MirrorLink™ global standards and solutions for smartphone and in-vehicle
connectivity. Members are among the world's leading automotive, mobile
communications and consumer electronics companies. For further
information visit www.carconnectivity.org.
Sony is a registered trademark of Sony Corporation.
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