|[February 05, 2013]
Digimarc Report Shows Explosive Growth of Digital Watermarking in Magazines - Driving Deeper Reader Engagement and Mobile Commerce
BEAVERTON, Ore. --(Business Wire)--
Digimarc Corporation (NASDAQ:DMRC) today debuted its Digital
Watermarks in Magazines 2012 Traction Report. The report shows
exponential growth in the number of magazines utilizing digital
watermarks to seamlessly connect readers from print to compelling online
The first-ever Digimarc Traction Report offers compelling data for
publishers looking to grow their readership and advertising by capturing
the print-to-mobile content that most resonates with readers.
Report highlights include:
The number of digital watermarks placed in magazine editorial and
advertising content grew 486% from 2011 to 2012
The number of magazine titles using digital watermarking grew by 300%,
resulting in an addressable circulation of over 37 million readers
Shopping, Video and Sweepstakes were the most popular scan incentives
The traction report also highlights healthy growth for the Digimarc
Discover platform. In 2012:
Total scans of watermarked content in magazines grew to over 1.6
The Digimarc Discover app experienced a 175% increase in the number of
12 magazines introduced or updated their existing mobile apps to
include the ability to scan Digimarc digital watermarks
"The astonishing growth we've seen in the use of digital watermarking
over the past year confirms that this is the print-to-mobile technology
publishers have been waiting for," said Ed Knudson, Executive Vice
President, Sales and Marketing, at Digimarc. "The Digimarc Discover
platform offers a compelling way for publishers to bridge the gap
between their print and digital offerings, enabling their readers to get
the most out of their valuable editorial and advertising content."
Magazine publishers and their adertisers use the Digimarc Discover
platform to embed imperceptible watermarks into the images, graphics or
even text of their print editions. When scanned using a smartphone
application enabled with digital watermark reading capability, such as
Digimarc Discover or any one of a number of branded magazine
applications, readers are quickly connected to digital content, ranging
from videos and product details to coupons, sweepstakes and mobile
commerce. Watermarks do not alter the aesthetic of a magazine layout and
enable the magazines to alert readers to payoffs from within their own
brand. Publications from Time Inc. (News - Alert), Hearst and Cond� Nast are all
finding success with digital watermarks that allow their readers to
access engaging digital content without giving up the immersive
qualities of print.
"We are very encouraged by how quickly magazine readers have embraced
the scanning of images, branded icons, or even text from print, using
their smartphones," continued Knudson. "We processed over 1.6 million
scans in 2012 and we believe that readers will increasingly expect more
and more print magazine content to be interactive in 2013."
To read the full report and learn about the types of publications that
are using watermarks, more about reader engagement and which titles
incorporated the most watermarks, visit: www.digimarc.com/reports.
About the Digimarc® Discover Platform
The Digimarc Discover platform enables smartphones and other
sensor-equipped devices to "see and hear" media content using built-in
cameras and microphones. Consumers simply direct their phone at content
they are interested in and are presented with a range of associated
network services such as purchase a product, view a video, save for
later, download a coupon, or share with a friend, for example. The
Digimarc Discover mobile applications are available for licensing and
can be integrated into existing applications.
Publishers and others can embed digital watermarks into content using
the Digimarc Discover Online Services Portal (OSP). The OSP is being
used by magazines, newspapers, packaging companies, advertising
agencies, and others to enable a variety of new experiences and
capabilities from print. Companies interested in learning more about
digital watermarking technology and licensing opportunities for the
Digimarc Discover platform can visit: www.digimarc.com/discover.
For the latest updates follow us on our Digimarc Discover Facebook (News - Alert) page
and Twitter @DigimarcCorp.
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a
leading innovator and provider of enabling technologies that create
digital identities for all forms of media and many everyday objects. The
embedded digital IDs are imperceptible to humans, but not to computers,
networks and devices like mobile phones, which can now use cameras and
microphones as sensory inputs to "see, hear and understand" the world
around them within the context of their environment. Digimarc has built
an extensive intellectual property portfolio with patents in digital
watermarking, content identification and management, media and object
discovery to enable ubiquitous computing and related technologies.
Digimarc develops solutions, licenses its intellectual property, and
provides development services to business partners across a range of
industries. For more information and the latest news, please visit www.digimarc.com
and follow us on Twitter (News - Alert) @DigimarcCorp.
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