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Marketwire Adds Bundled Solutions to Its All-in-One Content Marketing Platform
TORONTO, Feb 05, 2013 (MARKETWIRE via COMTEX) --
In response to market demands and an increasing importance on
leveraging social media intelligence to inform business
communications, Marketwire announces an enhancement to its web-based
content marketing platform, Marketwire Resonate. Users can now
purchase bundled solutions that combine collaborative press release
creation, distribution and reporting with packages that include
social media monitoring via Sysomos Heartbeat and access to
Marketwire's global media database, Mediahub. Further, Marketwire
Resonate now includes distribution to Canadian and UK audiences in
addition to its US distribution options. The platform is currently
available for small businesses in the United States and will roll out
to a broader marketplace in the coming months.
Core Facts
-- Product Overview
Marketwire Resonate is an all-in-one, web-based
content creation and distribution platform with an intuitive interface
that gives marketers the ability to:
-- Create content (text and multimedia) in collaboration with others
in real time
-- Archive multiple versions for later reference
-- Integrate social media intelligence and search analytics
-- Optimize content for search engines
-- Ensure quality with 24/7 editorial support
-- Distribute content to traditional media outlets and the social web
-- Measure performance with on-demand reporting
-- Bundled Solutions
Marketwire Resonate now offers users several
options for combining its content creation, distribution and reporting
capabilities with social media monitoring and media targeting. Bundled
packages include:
-- Marketwire Resonate combined with Sysomos Heartbeat, the
industry's leading social media monitoring tool so users can
incorporate social intelligence in their communications and
marketing efforts.
-- Marketwire Resonate combined with Mediahub, Marketwire's media
database of more than 1.5 million media contacts and editorial
opportunities throughout the US, Canada, Europe and the UK,
allowing users to compile targeted, custom distribution lists.
-- Marketwire Resonate combined with Sysomos Heartbeat and Mediahub
for a complete, end-to-end communication solution.
-- Expanded Geographic Distribution
Marketwire Resonate offers a wide
variety of popular US distribution options: national, regional, state,
metro and city newslines, industry hotspots, and bonus distribution to
industry-specific trades and mobile users. Expanded distribution
options include:
-- Canadian national, provincial and major city newslines as well as
North American industry hotspots
-- UK, London Metro, Ireland, Wales newslines and UK trade media
add-ons
About Marketwire
Every day, Marketwire plays a critical role in shaping the
conversations that happen in newsrooms, corporate boardrooms and
social networks around the world, helping communicators move markets,
change public opinion and influence consumer behavior. For everyone
from a start-up to a Fortune 500 enterprise, Marketwire is a social
communications company that provides its clients with powerfully
simple solutions: global news distribution, industry-leading Sysomos
social media monitoring and analytics, and a fully integrated
marketing communications platform for content creation, optimization,
distribution and measurement.
Marketwire is majority-owned by OMERS Private Equity
(www.omerspe.com), which manages the private equity activities of
OMERS Administration Corporation and today has $6.4 billion of
investments under management. OMERS Private Equity is headquartered
in Toronto, Canada, and has offices in New York and London.
Image Available: http://www2.marketwire.com/mw/frame_mw attachid=2218264
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For more information, please contact:
Dagmar King
Marketwire
310-765-3255
dking@marketwire.com
SOURCE: Marketwire
mailto:dking@marketwire.com
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