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TMCNet:  ABI Research Brings Out Enterprise Mobile Devices Research Service Report

[February 05, 2013]

ABI Research Brings Out Enterprise Mobile Devices Research Service Report

Feb 05, 2013 (Close-Up Media via COMTEX) -- BlackBerry (formerly Research in Motion) provided a solid showing of its new BlackBerry 10 smartphones at yesterday's launch party in New York City.

According to a release, new features include new gesture-based OS navigation controls, multi-app operation, multi-language support, and the next generation virtual keyboard - along with previously announced enterprise-centric features of BlackBerry Balance (work/personal profiles); BlackBerry World for Work (enterprise app store) and BlackBerry Hub (unified inbox and contacts). But RIM's future will require winning favor with both consumers and enterprise decision makers.

"BlackBerry needs strong backing from IT administrators," says enterprise practice director Dan Shey, "but it also needs enough consumers and more specifically, employees to choose BB10 over Android, Apple, and Windows smartphones. The BYOD trend is having a big influence on enterprise mobilization strategies." BlackBerry is in a good position with enterprise but it is unknown if the multi-device support in the recently released BES10 can rival those of other MDM platforms. Consumer adoption is less predictable as it's highly dependent on positive perception toward BB10's usability, device performance, and application availability. Pricing and promotion will play a big role as well with consumers - again areas BlackBerry has less control of.

In the near term, BlackBerry will rely on an enterprise smartphone market that is still expanding even in developed markets such as North America and Western Europe. Worldwide smartphone penetration at EOY 2012 among mobile business customers representing corporate liable and prosumer markets stands at 52 percent; among all employees it stands at 29 percent. BlackBerry smartphones currently hold a number 3 position in the enterprise market behind Android and Apple at number 1 and 2 respectively.

BlackBerry's long-term strategy was revealed early in the event by CEO Thorsten Heins in his comment that BlackBerry will enable the Internet of Things.

Shey added, "M2M or the Internet of Things is the next frontier for mobile and wireless computing. BlackBerry's QNX platform is a fantastic starting point for a stake in this market, but BlackBerry can't fall behind in IoT as it did with touchscreen smartphones if it hopes to become a mobile computing platform company." ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other technologies.

More information: www.abiresearch.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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