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| [February 04, 2013] |
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Demandbase Secures U.S. Patent Protecting Methods for Identifying Companies Visiting Web Sites
SAN FRANCISCO --(Business Wire)--
Demandbase, Inc., the real-time targeting and personalization platform,
today announced it now owns a U.S. Patent that protects methods used to
identify businesses visiting web sites through the use of network IP
addresses.
Demandbase's targeting and personalization platform is used by many of
the world's leading organizations, including Adobe (News - Alert), HP, and Success
Factors, to improve online marketing performance through
Company-Targeted Advertising and a suite of web site optimization
solutions. In turn, marketers can create more effective campaigns by
targeting only the companies that matter most to their bottom lines. The
technology also connects to CMS, CRM, marketing automation, online chat
and web analytics programs.
Core to the Demandbase platform is a proprietary database that maps
billions of network IP (Internet Protocol) addresses to a variety of
business and consumer audiences. Demandbase can also identify businesses
down to the exact company of the web visitor in real-time, and target
and personalize content based on key attributes for that company such as
industry, revenue, customer status, products purchased and more.
Additional patents protect the proprietary methods Demandbase uses to
uncover the millions of companies hidden behind ISPs (Internet Service
Proiders) in the public Internet registries.
"Customers and partners rely on Demandbase to deliver a new approach for
targeting and personalization to improve marketing performance," said
Chris Golec, founder and CEO for Demandbase. "Securing the patent offers
us more options to further enhance our technology and better protects
Demandbase, our customers and our partners."
Targeting based on the data in the Demandbase platform helps marketers
that are frustrated by the limitations of web browser cookies; lack of
reach, poor data quality and growing privacy concerns have hampered the
success of these types of B2B marketing campaigns in the
past.�Demandbase's use of network IP addresses to identify and segment
web visitors solves these challenges, and provides marketers with a
solution that connects to existing technologies and provides a
consistent view of their audience throughout the customer lifecycle,
from attracting the right companies with highly relevant advertising, to
better engagement and conversion with more personalized web experiences
About Demandbase
Demandbase
is the first real-time targeting and personalization platform for B2B,
transforming the effectiveness of marketing programs and marketing's
ability to impact revenue. While personalization tools have long existed
for B2C, until now, none were geared specifically to enable B2B
marketers to make online interactions more effective, delivering the
right message at the right time. Without the use of cookies,
Demandbase's patented technology bridges the gap between known and
anonymous web visitors by identifying and segmenting the companies
visiting a website, and providing detailed, targetable business
attributes in real-time. Demandbase integrates with other sales and
marketing technologies to deliver unique intelligence about web
visitors, and better attract, convert and retain the right customers.
Enterprise leaders and high-growth companies alike use Demandbase to
drive better marketing performance. For more information, visit http://www.demandbase.com.
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