Cisco Introduces StadiumVision Mobile; Ground-Breaking Delivery of Live Video to Mobile Devices in Sports & Entertainment Venues Around the World
SAN JOSE, CA, Feb 01, 2013 (MARKETWIRE via COMTEX) --
Cisco (NASDAQ: CSCO) today introduced Cisco StadiumVision(R) Mobile,
a ground-breaking solution that delivers live video to fans' mobile
devices to create an entirely new experience in sports and
entertainment venues. The solution uses an intelligent and
high-density Cisco(R) Connected Stadium Wi-Fi network to bring
high-quality video straight to the latest smartphones and tablets
with minimal delay. Global sports and entertainment leaders the
Brooklyn Nets (Barclays Center), Real Madrid (Estadio Santiago
Bernabeu) and Sporting Kansas City (Sporting Park) are the first to
be implementing StadiumVision Mobile in their venues.
More than 10 billion mobile devices are projected to be in use by
2016, and 71 percent of mobile data traffic is expected to be video
by that time as well.(1) Teams and venues around the world understand
that fans are demanding to be connected, engaged, able to interact
and given an all-encompassing multimedia experience via their mobile
devices. StadiumVision(TM) Mobile delivers on those demands.
When integrated with an in-venue app, the solution delivers live
video and data feeds with minimal delay and offers multiple channels
of unique content such as a replay channel, an alternate-view channel
(a view of the bench during timeouts), and a data channel (for stats,
trivia contests and multi-player games). These options create a more
interactive and personalized experience and open business
opportunities for the venue and teams through targeted advertising,
sponsorship activations, promotions, branding and more. The solution
was developed with an open interface to meet custom software
requirements and seamlessly integrate with in-venue apps.
Cisco StadiumVision Mobile represents the industry's first proven
solution to use multicast over Wi-Fi, which enables one source to be
broadcast over an optimized network to many devices in a highly
efficient way. This is a significant advancement over traditional
unicast solutions, where one video channel is replicated multiple
times across the network to each device.
The StadiumVision Mobile technology dramatically increases
scalability, previously a problem in high-density environments, as
the potential stress on the network is the same whether one mobile
device or tens of thousands are viewing a particular video feed.
The addition of this technology to the Cisco Connected Sports &
Entertainment portfolio, which includes Connected Stadium Wi-Fi and
StadiumVision (an industry-leading digital video and content
distribution platform), creates the only end-to-end offering for
delivering a completely integrated live fan experience. To date, more
than 100 venues around the world feature Cisco's customized
David Holland, general manager and senior vice
president, Cisco Sports & Entertainment Solutions Group
introduction of Cisco StadiumVision Mobile marks a significant
milestone for Cisco and the Sports and Entertainment industry. As
prominent teams and customers around the world, such as the Brooklyn
Nets, Real Madrid and Sporting Kansas City, begin to use this
solution, fans will be able to use their mobile devices to transport
themselves to the center of the action -- no matter where they are in
the venue. We are empowering our customers to meet the demands of a
new generation of fans with media-rich, personalized experiences that
translate into significant business opportunities."
Bringing this solution to market required not only significant
research and development investment from Cisco, but the expertise of
organizations like Sporting Innovations, who tested, refined and
advanced the solution over the past year. The dedication and focus of
the Cisco Sports & Entertainment Solutions Group, along with
collaboration from our customers over the last 18 months, have made
StadiumVision Mobile an exciting reality."
Brett Yormark, chief executive officer, Brooklyn Nets and Barclays
"Cisco's sports and entertainment solutions have a proven
track record of success, and their technologies are aiding us in
leading and creating memorable experiences for fans at Barclays
Center. We are committed to offering our fans new and unique
amenities to engage with us and our partners, and StadiumVision
Mobile is one of the ways we are achieving that goal."
Chip Foley, director of building technology, Forest City Ratner Cos.
(developer of Barclays Center)
"StadiumVision Mobile is a key
component of Barclays Center's official mobile app. Our goal was to
make Barclays Center one of the most technologically advanced venues
in the world, and deliver an app to fans that includes incredible
features like live video, the ability to order concessions from your
seat and pick them up without standing in line and a plethora of
other team and venue information."
Enrique Uriel, chief information officer, Real Madrid, C.F.
StadiumVision Mobile will allow our fans to customize their
experience in ways never before possible in the Estadio Santiago
Bernabeu. We know the millions of Real Madrid fans desire to be
connected and engaged through their devices at all times, and this
unique mobile video solution is a brilliant way to take these
experiences to a completely new level. We are always looking to add
key proven capabilities to complement the existing cutting-edge
technology at the Santiago Bernabeu Stadium, high-density Wi-Fi and
HD video solutions, in order to deliver more value to our members,
partners and passionate fans inside the venue and around the word."
Asim Pasha, chief information officer, Sporting Kansas City; managing
partner, Sporting Innovations
"Cisco has been an incredible partner
for Sporting Kansas City and Sporting Innovations. Together we have
been able to use technology to reshape the fan paradigm. Cisco
StadiumVision Mobile is the next step in that process, and we believe
it will radically alter and enhance how teams and venues interact
with fans. We look forward to implementing solutions that leverage
StadiumVision Mobile to our other clients around the world."
StadiumVision Mobile Capabilities
-- Creating New Fan Experiences
-- Multiple channels of unique live content deliver an enhanced
experience for fans and place them at the center of the
experience, no matter where they are seated in the venue.
-- The solution can also deliver several other channels such as a
replay channel, an alternate-view channel (a view of the bench
during timeouts), a broadcast channel (out-of-town games) and data
channels (for stats, trivia contests and multiplayer games) that
create a significantly more interactive and personalized
-- Delivering New Revenue Opportunities
-- Real-time delivery of multimedia to mobile devices in the venue
creates the opportunity for teams, venues and leagues to connect
with fans through targeted advertising, sponsorship activations,
promotions, branding and more.
-- A venue-wide "Moment of Exclusivity" -- owning every screen option
in the venue (big board, HD displays, and now mobile devices) can
deliver high-impact brand exposure for one specific sponsor.
-- Achieving End-to-End Integration
-- The solution achieves end-to-end integration across the entire
Cisco Connected Sports and Entertainment portfolio.
-- From a single innovation platform (Connected Stadium) teams can
now connect with fans through HD displays (StadiumVision), enable
fans to share their experience via social media channels
(Connected Stadium Wi-Fi), and place them at the center of the
experience with live video (StadiumVision Mobile).
For more information on how Cisco is transforming the Sports and
Entertainment industry, please visit:
-- Cisco Sports & Entertainment
-- Cisco StadiumVision Mobile
-- Cisco Connected Stadium Wi-Fi
-- Cisco Wireless
-- Cisco IP Multicast
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that
helps companies seize the opportunities of tomorrow by proving that
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(1) Cisco Visual Networking Index (VNI): Global Mobile Data Traffic
Forecast, 2011-2016 (February 14, 2012)
Matt Van Tuinen
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