|[January 31, 2013]
2Go Media and edo Partner to Bring Targeted Offers and Measurement to Local Advertising
FORT LAUDERDALE, Fla. & NASHVILLE, Tenn. --(Business Wire)--
Media, an Internet based technology company offering an ecosystem of
integrated services designed to help merchants maximize sales and edosm,
the leader in personalized card-linked offers, today announced a
partnership. As part of the relationship, the companies will integrate
the edo card-linked offers platform with 2Go Media's suite of marketing
services to create an innovative local merchant-focused solution.
"2Go Media's vast network of local merchants relies on us to provide
them with marketing tools to grow their businesses. edo and their
leading card-linked offers are a natural addition to our portfolio of
services," said Ted Mooney, president and COO, 2Go Media. "edo stood out
because of its ability to drive highly targeted traffic without
disrupting merchants' daily operations. By partnering with edo, our
customers gain a powerful new capability for driving sales, as well as
access to unmatched data, targeting and insight-driven tools."
2Go Media's vast merchant customer base will have access to edo
Marketplace, a first-of-its-kind card-linked offers capability that
allows local merchants to target new customers and increase loyalty with
instantly redeemable offers tailored to their customers' shopping
habits. The partnership will quickly scale edo Marketplace through 2Go
Media's network of merchants that will reach 100 Million consumers. edo
Marketplace establishes a new standard for local advertising, offering
an effective, measurable and profitable way for local merchants to
attract and retain the right customers.
"Partnering with 2Go Media was a natural choice for edo, as both
companies understand the current needs and frustrations of merchants and
shoppers alike," said Keith B. Smith, executive vice president and GM of
partner content, edo. "Consumers want simple and relevant offers that
are easy to redeem and fit their mobile lifestyle, while local merchants
are searching for solutions hat will position them to meet this demand
in a profitable and measurable way. Together, I'm confident that 2Go
Media and edo can transform the shopping and saving status quo for all
About edo Marketplace
With edo, merchants can easily extend targeted offers to customers
without installing additional point-of-sale (POS) systems, training
staff or slowing service with coupons. The instantly redeemable offers
are automatically available to consumers on their credit cards, debit
cards or mobile devices, and the savings are immediately credited back
to the customers' account. Merchants can monitor the campaign in
real-time and only pay when an offer is redeemed. Through edo
Marketplace, merchants also have access to local market data and
targeted analytics around current and prospective customers that is
rarely provided by other local marketing offerings.
Video on how edo Marketplace works: here
Screenshots of edo Marketplace: here
Press release on edo Marketplace: here
The integrated edo Marketplace and 2Go Media card-linked offers platform
is currently available in select markets and will be widely available in
Q2 of 2013. Please contact email@example.com
to inquire about testing edo Marketplace.
About 2Go Media
2GoMedia is a technology company offering an ecosystem of integrated
services designed to help retail merchants maximize sales. The company
offers two flagship products that work conjunctively to drive retail
sales: The iDeals Marketing Platform™ and iDealslocal.com. The iDeals
Marketing Platform is a powerful self service marketing solution that
equips businesses with unmatched data and functionality to significantly
enhance interactions with existing as well as prospective customers.
Through the iDeals Marketing Platform, retailers can develop and market
their own unique coupons and flash deals, as well as manage loyalty
programs. Pulling from the industry's most comprehensive source of
customer data and analytics measuring buying habits across hundreds of
millions of consumers, the iDeals Marketing Platform also provides
businesses with a blueprint of optimal times to launch their promotions.
Retailers distribute offers across an expanding media network headlined
by 2Go Media's iDealslocal.com retail sales portal. iDealslocal.com
features thousands of bargains, coupons and flash sales offers updated
daily from small- to mid-sized local businesses in select markets across
the United States. Retailers utilizing the iDeals Marketing Platform can
also distribute deals via leading social media sites (Facebook, twitter,
Google (News - Alert)+), search engines (search.travel, Google, Bing), coupon sites
and local deals sites.
Follow 2Go Media on twitter at @2gomedia.
iDealslocal.com on twitter @iDealslocal.
edo is transforming shopping and saving by delivering the simplest
solution to personalized offers that are automatically available on
consumers' credit cards, debit cards and mobile devices. Through its
card-linked offer platform, edo brings unique insight and clarity into
consumer spending behavior - helping marketers and merchants increase
loyalty and target new customers with instantly redeemable discounts
tailored to their customers' shopping habits. The company is
co-headquartered in Nashville, Tenn. and Chicago. For more information,
Follow edo on Twitter (News - Alert) @edointeractive.
[ InfoTech Spotlight's Homepage ]