|[January 30, 2013]
The New York Times Launches News App for BlackBerry 10
NEW YORK --(Business Wire)--
The New York Times (NYTimes.com)
today launched a news application for BlackBerry (News - Alert)® 10, which delivers the
latest news and award-winning journalism of The New York Times, designed
and formatted for optimal reading for BlackBerry 10 smartphones.
The new app introduces a refined interface that incorporates native
BlackBerry 10 features, such as the intuitive BlackBerry flow as well as
a compelling design and layout.
The New York Times app includes more than 25 sections news, information
and opinion, videos, slide shows, graphics and blogs. Notable features
include offline reading, cross-platform article save, breaking news
alerts and a full set of share options for articles and multimedia
across social media, e-mail and the popular BlackBerry® Messenger (BBM™)
The app offers in-app authentication for subscribers for a streamlined
reading experience. Non-subscribers can access the Top News
section for free and can purchase digital subscriptions within the app
for full access.
Denise Warren, general manager, NYTimes.com and Senior Vice President
and Chief Advertising Officer, The New York Times Media Group said, "The
native functionality of thi new app makes it easy for BlackBerry 10
customers to uncover the layers of content available on NYTimes.com and
share that content for a seamless and rich mobile experience."
"We're very excited to have The New York Times bring their news app to
the BlackBerry 10 platform at launch," said Martyn Mallick, Vice
President of Global Alliances and Business Development at Research In
Motion. "The New York Times news app takes advantage of the unique
developer conventions and frameworks in BlackBerry 10 to deliver a great
app for information-hungry customers with quick and easy navigation and
the ability to instantly share with any of your contacts."
The NYTimes app is available on BlackBerry®
As with other New York Times news applications, the Top News
section of the app is free. To access all sections of the app, a digital
subscription is required. Details and pricing for these plans are
available at www.NYTimes.com/Access.
About The New York Times Company (News - Alert)
The New York Times Company (NYSE: NYT), a leading global, multimedia
news and information company with 2011 revenues of $2.3 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, NYTimes.com,
and related properties. The Company's core purpose is to enhance society
by creating, collecting and distributing high-quality news and
BlackBerry, RIM, Research In Motion and related trademarks, names and
logos are the property of Research In Motion Limited. RIM is not
responsible for any third party products or services.
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